BMW M GmbH is set to elevate the driving experience with the introduction of the new BMW M4 Coupé and the new BMW M4 Convertible for the model year 2024. Boasting more power, refined design features, customization options, and cutting-edge digital innovations, these models underscore BMW's commitment to providing an exclusive performance experience in the premium midsize segment.
Power and Performance:
The heart of these high-performance models is a straight six-cylinder engine featuring M TwinPower Turbo Technology, available in three performance levels. The BMW M4 Competition Coupé with M xDrive and the BMW M4 Competition Convertible with M xDrive showcase a 15 kW/20 hp increase in maximum power output, reaching an impressive 390 kW/530 hp. The dynamic combination of power and technology results in exhilarating driving dynamics, especially with the M xDrive system providing outstanding traction.
Design Highlights:
The BMW M4 Series models exhibit a striking design with powerful proportions and M-specific features. The updated headlights, now standard with LED technology, contribute to a modern and distinctive appearance. Optional Adaptive LED headlights with anti-glare matrix high beam and laser taillights featuring fascinating light graphics further enhance the visual appeal. For a personalized touch, optional M design graphics in High Gloss Black or High Gloss Red for the bonnet and rear lid add a sporty contrast.
Cockpit and Interior:
Inside the M-specific sportscar cockpits, new steering wheel designs and control elements, along with high-quality materials, create a modern and luxurious ambience. The standard M leather steering wheel, available with an optional heating function, now features a flattened lower section and modified spokes for an intensified racetrack feel. The BMW Curved Display, inclined towards the driver, showcases M-specific information and operates on the advanced BMW Operating System 8.5, enhancing the overall digital experience.
Driving Dynamics and Technology:
The new BMW M4 models are honed on the Nürburgring, delivering uncompromising dynamics both in everyday driving and on the racetrack. The M xDrive system, combined with a rear-wheel biased configuration and a fully variable Active M differential, ensures superior transformation of power into driving dynamics. The suspension technology, including M Servotronic steering and the integrated braking system, guarantees precise handling and agility.
Assistance Systems:
Modern design accents are complemented by a configurable range of functions in the assistance systems. The M Mode button allows drivers to control the activities of driver assistance systems, ensuring a customized driving experience. Standard features include Park Distance Control, Cruise Control with braking function, and Lane Departure Warning, while optional Driving Assistant Professional adds advanced capabilities.
Market Impact:
The BMW M4 Coupé finds significant popularity in the USA, followed by China, Germany, and the UK. The BMW M4 Convertible leads in sales figures in the USA and enjoys substantial popularity in Germany and the UK. Globally, and in each market, the BMW M4 Series maintains a clear position as a market leader in the premium midsize segment.
The new BMW M4 Coupé and the new BMW M4 Convertible are produced at the BMW Group Dingolfing plant, with the worldwide market launch scheduled to commence with the production in March 2024. As these models continue the success story of BMW M GmbH's bestsellers, they embody the essence of ultimate driving machines, combining power, precision, and luxury in every detail.
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