As 2023 draws to a close, Lexus reflects on another exceptional year marked by groundbreaking innovations, electrifying advancements, and a commitment to providing a superior driving experience. Throughout the year, Lexus stayed true to its core values of performance, innovation, and luxury, unveiling new vehicles that seamlessly blend bold design, intuitive technology, and features that enhance the driving and in-cabin experience.
Lexus reaffirmed its commitment to a sustainable and carbon-neutral future by pledging to offer 100% battery-electric vehicles (BEVs) in its global lineup by 2035. The "Lexus Electrified" marketing campaign, launched at the beginning of the year, showcased the brand's dedication to inspiring the consumer through the versatility of its electrified vehicle range.
The highlight of the campaign was the debut of the all-new, all-electric Lexus RZ 450e in the spring, representing the brand's first globally available purpose-built BEV. To support RZ 450e owners, Lexus collaborated with ChargePoint to provide home chargers through dealerships and a vast network of public charging EV stations.
Further expanding its electrified offerings, Lexus introduced the plug-in hybrid 2024 Lexus RX 450h+, featuring standard luxury elements, intuitive technology, and thoughtful in-cabin features. The brand also unveiled a range of electrifying concept models at the Japan Mobility Show 2023, signaling a bold step into the future of mobility through electric cars.
Lexus continued to captivate audiences with the introduction of standout products that promise an unparalleled guest experience. The all-new 2024 Lexus GX, unveiled in June, not only boasts a fresh design but also initiates the global Lexus "Overtrail Project," encouraging customers to embrace the joy of driving and exploration. The GX, set to go on sale in early 2024, offers a behind-the-scenes look at its creation through the engaging "From the Ground Up" video series.
Responding to customer demands for a three-row SUV, Lexus proudly presented the first-ever Lexus TX. The 2024 TX combines substantial space, innovative technology, refined performance, and luxurious amenities, catering to North American customers' desire for a dynamic and comfortable way of transporting up to seven people. Notably, the TX is the first Lexus SUV to be assembled in the U.S., marking a milestone for the brand.
To engage enthusiasts and provide in-depth insights into their latest vehicles, Lexus introduced the "Test Your Knowledge" series and the "Five Things to Know About..." series on the Lexus Newsroom, inviting readers to explore and learn about the brand's cutting-edge models.
Lexus continued to go beyond the automotive realm, enriching the lives of its customers through unique lifestyle experiences. Collaborating with acclaimed artist and architect Suchi Reddy, Lexus showcased the "Shaped by Air" installation, drawing inspiration from the Lexus Electrified Sport concept vehicle. This multisensory experience celebrated human-centered, carbon-neutral, and impeccably crafted design.
In the world of music, Lexus partnered with Beyoncé's Renaissance World Tour as the exclusive automotive sponsor, supporting the BeyGOOD Foundation's mission to assist small minority-owned businesses. The brand's commitment was further demonstrated through a generous donation to expand the BeyGOOD commitment in all tour cities.
Sports partnerships also took center stage, with Lexus announcing new athlete sponsorships in the golf sector, reinforcing its dedication to diverse and dynamic partnerships.
As the curtain falls on 2023, Lexus stands tall with a year filled with achievements, innovations, and unforgettable experiences. The brand's unwavering commitment to performance, innovation, and luxury positions Lexus as a driving force in shaping the future of the automotive industry. Looking ahead, Lexus remains dedicated to elevating the human-centered driving experience and pushing the boundaries of what's possible. Cheers to another year of bold expressions of innovation from Lexus.
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