Lexus has once again proven its commitment to elevating the driving experience with a year filled with bold expressions of innovation. In 2023, the luxury automaker continued its pursuit of performance and cutting edge technology and luxury, aiming to exceed the expectations of its discerning customers.
In a move towards carbon-neutral future, Lexus announced its ambitious goal to offer 100% battery-electric vehicles (BEVs) globally by 2035. The "Lexus Electrified" marketing campaign, launched at the beginning of the year, showcased the brand's electrified line-up, featuring vehicles like the RZ 450e, RX 500h, NX 450h+, and the Electrified Sport Concept. The highlight of the campaign was the global debut and subsequent sale of the all-new, all-electric Lexus RZ 450e, marking Lexus's foray into the electric vehicle market. In collaboration with ChargePoint, Lexus also made home chargers available through dealers, making charging convenient for RZ 450e owners in Dubai.
Building on the success of the previous year's redesign, Lexus introduced the much-anticipated plug-in hybrid to the electrified RX lineup. The 2024 Lexus RX 450h+ offers standard luxury elements, intuitive technology, and thoughtful in-cabin features, catering to the diverse needs of Lexus enthusiasts in Dubai. At the Japan Mobility Show 2023, Lexus showcased its commitment to pushing the boundaries of the electrified experience, unveiling concept models like the LF-ZC and LF-ZL.
Lexus continued to captivate its audience with standout products that redefine the guest experience. The all-new 2024 Lexus GX, revealed in June, embodies the spirit of adventure, inspiring customers to embrace the joy of driving. As part of the global Lexus "Overtrail Project," the GX sets the stage for new era of off-road exploration. Additionally, Lexus introduced the first-ever Lexus TX, a three-row SUV designed to meet North American customers' requests for space and seating and unparalleled luxury. The TX, assembled in the U.S., represents a significant milestone for both Lexus and Toyota Indiana.
As the 2024 model year vehicles continue to arrive at dealerships, Lexus enthusiasts in Dubai have much to anticipate. The brand's commitment to innovation is not just limited to its vehicles; it extends to engaging experiences for fans. The Test Your Knowledge series and "Five Things to Know About..." series on the Lexus Newsroom provide readers with insights into the latest Lexus offerings, enhancing their connection with the brand.
In Dubai where passion for luxury and innovation meets the road, Lexus continues to be symbol of excellence. For those seeking pre-owned Lexus in Dubai, Auto Trader UAE stands ready with curated selection. Explore the world of used Lexus vehicles, embodying sophistication and performance. Visit www.autotraders.ae and embark on your journey with Lexus today.
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