Al Habtoor Motors and Mitsubishi Motors I A Glorious 40-Year Partnership Marked by Excellence

November 23, 2023
Al Habtoor Motors the esteemed distributor of Mitsubishi vehicles in the United Arab Emirates, recently celebrated a remarkable milestone - 40 year partnership with Mitsubishi Motors Corporation. The commemorative event took place at the prestigious Al Habtoor Palace underscoring the enduring commitment to excellence and shared passion for the automotive industry, This celebration not only recognized the success of the past four decades but also highlighted the collaborative efforts that have driven technological advancements and market innovations.
 
The celebration was graced by distinguished guests including Mr. Ahmed Khalaf Al Habtoor the CEO of Al Habtoor Motors and Mr. Karim Maksoud the Managing Director of Al Habtoor Motors, Mitsubishi Motors Corporation was represented by Mr. Takao Kato Representative Executive Officer and President & CEO Mr. Masatsugu Kurahashi Division General Manager of the Europe & Middle East and Africa and South Asia division and Mr. Yutaka Yano President of Mitsubishi Motors Middle East and Africa FZE. The event also welcomed key partners and loyal customers, adding significance to the commemoration.
 
In his opening speech, Karim Maksoud Managing Director of Al Habtoor Motors, expressed the significance of the occasion, stating, "We are not only celebrating four decades of a remarkable partnership, success, and collaboration but also looking ahead at the next 40 years and beyond with great anticipation and enthusiasm for the boundless possibilities." This sentiment resonated with the theme of continuous growth and evolution in the dynamic automotive industry.
 
Mr. Takao Kato, Representative Executive Officer, President & CEO of Mitsubishi Motors Corporation, acknowledged the significance of the 40-year partnership in an industry characterized by constant change. He emphasized the strength of their collaboration, dedication to customer-centric approaches, and an unwavering commitment to excellence. Reflecting on the supportive business environment of the UAE, Mr. Kato thanked the nation for fostering progress and innovation.
 
Acknowledging the role of technology in their success, Mr. Kato stated, "To ensure continued growth, we embrace a technology-first mindset, positioning ourselves competitively, anticipating and meeting consumer demands, and fostering innovation to lead in this ever-evolving landscape." This commitment to technological advancement positions the partnership to navigate the challenges and opportunities of the future.
 
To mark the 40-year partnership and mutual dedication, Mr. Ahmed Khalaf Al Habtoor and Mr. Karim Maksoud presented Mr. Takao Kato with a commemorative 40th-anniversary trophy. This symbolic gesture encapsulates the shared journey of success and growth over the years, underscoring the strong bond between Al Habtoor Motors and Mitsubishi Motors Corporation.
 
The celebration of 40 years of collaboration between Al Habtoor Motors and Mitsubishi Motors Corporation not only reflects on past achievements but also sets the stage for future marked by innovation technological excellence, and unwavering commitment to customer satisfaction. As the automotive industry continues to evolve, this enduring partnership is poised to play leading role in shaping the future of mobility in the UAE and beyond.
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