In a triumphant stride, Alfa Romeo has emerged as the fastest-growing global premium brand in 2023, marking a significant milestone in the automotive landscape. Securing its position among the top 15 premium brands worldwide (excluding the 100% BEV segment), Alfa Romeo's remarkable year-on-year growth is a testament to the brand's commitment to stability and discipline in executing its strategic product plan unveiled in 2021.
At the helm of this success is Jean-Phillipe Imparato, Alfa Romeo CEO, who expressed pride in achieving the growth figures outlined for 2023. The brand's strategy, characterized by profitability, uncompromising quality standards, and adherence to the meticulously crafted plan, underscores its global approach. Alfa Romeo aims not only to sustain its presence but to fortify it in every region across the globe.
Globally, Alfa Romeo witnessed a remarkable 30% surge in sales in 2023, with Europe leading the charge with a robust 46% increase. Standout performances were recorded in key European markets, including Italy, Germany, Belgium, France, the Netherlands, and Switzerland. The Middle East & Africa emerged as the region with the highest growth, boasting a staggering 74% rise, with the Turkish market playing a pivotal role with an impressive +155%.
Alfa Romeo's foray into the North American market with the debut of the Tonale in September generated enthusiastic responses, with the region holding immense potential for the brand's expansion. The Initial Quality Study (IQS) conducted by JD Power revealed Alfa Romeo's exceptional results, securing the top position among premium brands and a notable third place overall, climbing an impressive 24 positions in 2023.
As Alfa Romeo sets its sights on China with ambition and enthusiasm, the brand looks forward to leveraging the opportunities in this thriving market. With the complete lineup, including the recently debuted Tonale, Alfa Romeo is poised for sustained growth, building on its reputation for excellence and capturing the hearts of automotive enthusiasts worldwide.
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Source: Stellantis analytics, based on official public registration data from countries.
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