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Dodge Europe is thrilled to announce a new collaboration with top WorldSBK rider Andrea Iannone, who has become the latest Dodge Brand Ambassador. Andrea Iannone's remarkable personality and his unique connection with the Dodge brand were key elements in this exciting partnership.
To launch this collaboration, Andrea Iannone made a special visit to the Heritage HUB, the home of Stellantis’ historic car collection. During his visit, he experienced an exhibition of many memorable sporting cars, including an up-close look at legendary Safety Cars produced by the Group. The highlight of the visit was discovering his new supercharged daily drive: the Dodge Challenger SRT® Hellcat Redeye. This iconic vehicle, powered by the HEMI® V8 SRT® Engine delivering 807hp, is one of the rare “Last Call” edition models available in Europe.
Andrea Iannone was first introduced to the Dodge European online community during the second season of IN//OUT, Dodge’s web series aimed at amplifying its iconic values and fearless challenges. In the season's first episode, he made a special appearance with Team Go Eleven, participating in a playful drag race against Brand Ambassador Ida Zetterström at the TT Circuit Assen—a stunt performed for the first time at a WorldSBK racing weekend.
The exclusive experience in the Netherlands provided the perfect opportunity to extend the collaboration further, based on the common values and communication goals shared by Andrea Iannone and Dodge. “The unique comeback story and fierce personality of Andrea really impressed our Team,” said Domenico Gostoli, Head of Ram & Dodge Brands Enlarged Europe. “We are proud to have him on board one of our iconic Last Call cars and hope our supercharged performance inspires him to excel in the WorldSBK Championship.”
“I am happy to receive support from this brand, as we both share a passion for high-speed performance. Tenacity, fun, and concentration are very important aspects for drivers and riders, whether on two or four wheels,” stated Andrea Iannone.
In the coming months, Andrea Iannone will play a central role in Dodge’s communication projects. With his Dodge Challenger SRT® Hellcat Redeye, he will feature as a special guest in the next episode of IN//OUT Season 2, which will be filmed at the Misano World Circuit “Marco Simoncelli” before the Emilia-Romagna Round of WorldSBK in June.
The project aims to further strengthen Dodge Europe’s presence as the Official Car of the 2024 WorldSBK Championship, in close collaboration with Team Go Eleven and Andrea Iannone, one of the most followed and admired riders in the competition.
Stay tuned and follow Dodge Europe’s social media channels for more information and updates. For those in Dubai looking for high-performance used cars, visit Auto Trader UAE to explore a wide range of options, including Dodge models.
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