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Mercedes-Benz continues to lead in innovation with its latest global campaign, “In Her Shoes,” starring renowned actor Antonio Banderas and his daughter Stella. At the heart of this campaign is not only the special father-daughter bond but also the cutting-edge technology of the new Mercedes-Benz E-Class. As a digital companion, this luxury saloon showcases personalised experiences, offering drivers a seamless blend of comfort and technology.
The Stars of the Campaign
In this campaign, Antonio Banderas borrows his daughter’s E-Class, experiencing her world for a day through her personalised settings. The E-Class effortlessly adapts to her preferences via the Mercedes me PIN, showing Antonio not only the car's capabilities but also facets of Stella’s life he hadn’t known. This illustrates how the E-Class's advanced systems create a deeper connection between driver and vehicle, turning it into a highly personalised experience rather than just a form of transport.
Antonio Banderas reflects, “Driving Stella’s E-Class felt like stepping into her world. The car’s ability to adapt to individual preferences is truly impressive, transforming it into a personal space where the owner feels completely at ease.”
The Campaign's Vision
Mercedes-Benz’s campaign celebrates the fusion of tradition with modern digitalisation. The E-Class, a luxury icon for over 75 years, now comes with an updated electronic architecture that is more software-driven, making it highly intelligent and interactive. One standout feature is the routines function, where drivers can program the car to perform tasks based on conditions, such as activating the seat heating when temperatures drop below a certain level.
This level of personalisation extends to other features like the MBUX display and Augmented Reality for navigation, ensuring that driving the E-Class is not only convenient but also immersive. The zero-layer design eliminates the need for submenus, allowing the driver to stay focused on the road, while personalised recommendations enhance the overall user experience.
A Global Launch
The “In Her Shoes” campaign will run globally, starting with the launch in Germany on September 16, 2024. The film, directed by François Rousselet, is supported by various shorter versions across social media channels worldwide. The campaign celebrates the E-Class’s ability to connect people through technology, reinforcing its position as a leader in the luxury saloon segment.
The E-Class in Dubai
For car enthusiasts in Dubai, the Mercedes-Benz E-Class stands out as the perfect blend of luxury and digital innovation. Whether you're driving through the city’s vibrant streets or cruising on the highways, the E-Class ensures a personalised driving experience tailored to your lifestyle. Its adaptive technology, comfort features, and sleek design make it one of the most sought-after used luxury cars in Dubai.
If you’re looking to purchase a Mercedes-Benz E-Class or other luxury used cars in Dubai, explore the extensive selection available at Auto Trader UAE. With a variety of models and personalised features, you can find the perfect car to match your lifestyle.
