Aston Martin marked its most remarkable Formula 1® race weekend to date with a stunning performance by the Aramco Cognizant Formula 1® Team and a captivating display of the supercar of SUVs, DBX707, on the iconic Las Vegas Strip Circuit™.
DBX707 Takes Center Stage in Las Vegas: Aston Martin's DBX707, the epitome of ultra-luxury SUVs, illuminated the Las Vegas Strip Circuit™ with its unmistakable style and unparalleled performance. As the Official FIA Medical Car of Formula 1®,
DBX707 showcased its supreme capability, captivating fans and setting the stage for the long-awaited Las Vegas Grand Prix.
Aston Martin's Unprecedented Marketing Campaign: In a display of innovation and luxury, Aston Martin's largest-ever race weekend marketing campaign left an indelible mark on the Las Vegas Grand Prix. Over 100 VIP customers were treated to thrilling experiences, including 58 hot laps on the new street circuit, and exclusive access to immersive content displayed on Sphere's Exosphere—the largest LED screen on Earth.
Immersive Content and Aston Martin's Brand Infusion: Aston Martin's partnership with the Las Vegas Grand Prix featured a groundbreaking immersive advertisement on Sphere, showcasing the brand's class-leading performance cars, including the DBX707 and the world's first super tourer,
DB12. This visually stunning installation marked the largest-ever digital display of a car in the realm of digital media.
DBX707: A Multifaceted Triumph: Beyond the Las Vegas Strip, Aston Martin presented a unique off-road adventure for the DBX707 in the Nevada desert. VIP guests enjoyed a private helicopter journey over the iconic Las Vegas Strip Circuit™, followed by an off-road driving experience in the Valley of Fire State Park, demonstrating the SUV's off-road prowess.
Bringing Las Vegas to the World: Aston Martin brought the Las Vegas experience to a global audience through an innovative online configurator. Customers and fans could digitally immerse themselves in the atmosphere of the Las Vegas Strip Circuit™, marking the first time an F1® circuit has been featured in an automotive configurator.
Formula 1® Success and Aston Martin's Next Chapter: The Aston Martin Aramco Cognizant Formula 1® Team's double points-winning performance in the penultimate race of the season sets the stage for an exciting battle in Abu Dhabi. Lance Stroll's impressive climb from 19th to 5th place, coupled with Fernando Alonso's 9th place finish, showcases the team's determination and skill on the global stage.
For those in Dubai dreaming of the unparalleled luxury of an Aston Martin, Auto Trader UAE offers a curated selection of pre-owned Aston Martin models. Discover the epitome of performance and elegance with used Aston Martin cars in Dubai at Auto Trader UAE.
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