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In a fusion of Italian innovation and excellence, Automobili Lamborghini and Lavazza have joined forces in an exclusive partnership. This collaboration brings together two iconic brands that have set benchmarks in their respective fields—luxury super sports car production and premium coffee manufacturing. Both brands, renowned for their dedication to quality and craftsmanship, will embark on a series of initiatives and events to highlight their shared commitment to excellence.
The Powerhouses of Italian Craftsmanship
Automobili Lamborghini, headquartered in Sant’Agata Bolognese since 1963, has been a trailblazer in the luxury automotive industry. With legendary models such as the Miura, Countach, Aventador, and the world’s first super SUV, the Urus, Lamborghini continues to redefine automotive innovation. The current lineup includes the Huracán, the Urus, and the recently introduced Revuelto, the first V12 High Performance Electrified Vehicle (HPEV).
Lavazza, established in Turin in 1895, has grown into one of the foremost global coffee manufacturers. With a family heritage spanning four generations, Lavazza has become synonymous with premium coffee, known for its meticulous selection of raw materials and innovative approaches to coffee production. The brand operates in 140 markets, producing over 30 billion cups of coffee annually.
A Synergy of Shared Values
The partnership between Automobili Lamborghini and Lavazza was officially signed at Lamborghini’s historic headquarters. This agreement sets the stage for collaborative events and initiatives, aimed at showcasing the unique products and values of both brands. Lavazza will participate in Lamborghini events worldwide, offering attendees the chance to savor exceptional coffee.
Visitors to the Automobili Lamborghini Museum will also enjoy Lavazza coffee as they explore the iconic cars on display. Moreover, Lamborghini employees will benefit from specially designated areas where they can enjoy high-quality coffee breaks, reinforcing the brands’ commitment to providing premium experiences.
Leaders' Perspectives
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed his enthusiasm for the partnership: “We are delighted to announce our collaboration with Lavazza, uniting two Italian excellences in a common project. Automobili Lamborghini has always been committed to ensuring a quality experience for everyone who approaches the brand. The partnership with Lavazza represents an opportunity to bring the Italian experience to our customers, visitors, and fans around the world.”
Antonio Baravalle, CEO of Lavazza, echoed this sentiment: “This partnership represents a special moment for two companies that have always aimed for excellence. The affinities between Lavazza and Automobili Lamborghini are many: both are ambassadors of Italian style around the world, both share a history of success and a constant commitment to quality. We are thrilled to join forces to continue to inspire with our shared values, in Italy and abroad.”
A Commitment to Sustainability and Innovation
Both Automobili Lamborghini and Lavazza are committed to sustainability and innovation. Lamborghini’s “Direzione Cor Tauri” program aims to fully hybridize its range by the end of 2024, while Lavazza continues to pioneer sustainable practices across its supply chain. This partnership not only emphasizes their commitment to quality and excellence but also their dedication to a sustainable future.
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The collaboration between Automobili Lamborghini and Lavazza exemplifies the pinnacle of Italian craftsmanship and innovation. As these two iconic brands unite, they continue to set new standards in their respective industries, offering unparalleled experiences and a commitment to quality that is truly Italian.
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