The much-anticipated Auto Shanghai 2023, which commenced on April 18th, marked a significant milestone as the first international auto show in China following a three-year special situation. Themed "Towards the new, towards progress, towards the future," the event showcased the latest offerings from various automotive giants, including BAIC Group, which featured its five major brands—ARCFOX, BAIC, BAIC Foton, Beijing Benz, and Beijing Hyundai.
BAIC Group proudly displayed its comprehensive range of products, unveiling 7 flagship models across three major series, with a total of 11 models captivating the audience at the National Exhibition and Convention Center (Shanghai).
ARCFOX KAOLA: A New Frontier in Electric Intelligence: Launched on January 9th, 2023, the ARCFOX KAOLA immediately garnered consumer attention. This small-sized, pure electric intelligent family car, developed on ARCFOX's new platform, boasts a distinctive appearance with rounded front face design and unique black vertical strip detailing. Its adorable aesthetics make it a standout in the electric vehicle landscape.
ARCFOX αS Forest Edition and αT Forest Edition: Connecting with Nature: Responding to user needs, ARCFOX introduced two models under its "forest series"—the ARCFOX αS Forest Edition and ARCFOX αT Forest Edition. These models, adorned in a foggy gray forest-like color, underwent comprehensive upgrades in comfort, range, intelligence, and safety, offering city dwellers an opportunity to reconnect with nature.
BAIC ALL NEW X7: Elevating Urban Family Travel: The recently launched BAIC ALL NEW X7 represents an evolution in space, design, power, and intelligence. Geared towards urban families, it promises an "extreme-comfort" ride, enhancing daily travel experiences from a practical perspective.
BJ60: Off-Road Excellence: The BJ60, inheriting the "off-road family" hardcore feature, combines classic off-road elements with high-grade comfort configurations. With non-load-bearing body design, part-time four-wheel drive, and front and rear differential locks, the BJ60 ensures a blend of ruggedness and luxury, coupled with intelligent configurations for enhanced driving happiness.
New Concept Car "JOY": A Glimpse into the Future: The JOY, a new concept car, epitomizes the BAIC design team's years of practice and represents the brand's commitment to "capital beauty." As a futuristic work, JOY provides a glimpse into the design future of the next generation of BAIC products.
Beyond the captivating models, BAIC's focus on technological innovation took center stage. Implementing a technology innovation strategy through "Tech BAIC," the company leads in key technology fields such as the EIC system, hydrogen fuel, intelligent connectivity, vehicle architecture, and off-road chassis. A mini technology exhibition at the auto show showcased BAIC's prowess, emphasizing its commitment to creating a better future through technological advancements.
As BAIC continues to provide consumers with safe, intelligent, and comfortable driving experiences, these new models showcased at Auto Shanghai 2023 solidify the brand's position at the forefront of automotive innovation.
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