Bentley Extends Beyond100+ Strategy to 2035 with First Luxury Urban SUV

Bentley Motors has unveiled an ambitious extension of its pioneering Beyond100 business strategy, now dubbed Beyond100+, stretching the timeline to 2035. This plan further cements Bentley’s commitment to innovation, sustainability, and maintaining its leadership in the luxury automotive market. As part of this strategic vision, Bentley is set to reveal the world’s first true Luxury Urban SUV in 2026—a model designed to create a new segment within the luxury electric vehicle market. This vehicle will be developed and produced at Bentley's headquarters in Crewe, representing the first in a series of annual PHEV (Plug-in Hybrid Electric Vehicle) or BEV (Battery Electric Vehicle) launches as the brand transitions toward a fully electric lineup by 2035.

Bentley’s dedication to leading the luxury hybrid sector is already well-established, and the Beyond100+ strategy will enhance this positioning further. The lifecycle of Bentley’s PHEV models will be extended beyond 2030, allowing for a gradual yet comprehensive transition to all-electric offerings by 2035. Core models like the Continental GT coupe, Convertible, and Flying Spur will now be exclusively available with the brand’s Ultra Performance plug-in V8 hybrid powertrain, a move that follows the recent discontinuation of Bentley’s iconic W12 engine, which has been a cornerstone of the brand’s engineering excellence for over two decades.

Dr. Frank-Steffen Walliser, Chairman and CEO of Bentley Motors, expressed the transformative goals of the Beyond100+ strategy: “Four years almost to the day that Bentley initially outlined its Beyond100 strategy, we adapt to today’s economic, market and legislative environment to initiate a major transformative phase for tomorrow. Beyond100+ becomes our guiding light as we extend our ambitions beyond 2030, while maintaining our aim of a decarbonised future, including offering only fully electric cars from 2035, and reinforcing our credentials as the British creator of extraordinary cars for over a century and beyond.”

Central to Bentley’s Beyond100+ strategy is a fundamental transformation of its Crewe manufacturing headquarters. The site, already a certified carbon-neutral facility, is undergoing a major reinvention as Bentley focuses on building a ‘Dream Factory’ for an electric future. This transformation will include the development of a new state-of-the-art Design Centre, Paint Shop, and a BEV assembly line. The project represents the largest self-funded site investment in Bentley’s 105-year history, ensuring that Crewe remains at the forefront of automotive innovation while setting a new benchmark for next-generation, flexible, and digital manufacturing operations.

The Beyond100+ plan demonstrates Bentley’s determination to lead the industry in luxury electrification while preserving the craftsmanship and bespoke luxury experiences for which it is known. As Bentley transitions toward a fully electric lineup, customers can expect a blend of cutting-edge technology, innovative design, and sustainable manufacturing practices that redefine the standards of luxury mobility.

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