Bentley Partners with Bang Bang for Groundbreaking Artistic Collaboration

Bentley Partners with Tattoo Legend Bang Bang for Artistic Innovation

Bentley Americas has entered a groundbreaking partnership with renowned tattoo artist Keith “Bang Bang” McCurdy, celebrated for his revolutionary approach to body art. Known for inking some of the world’s most iconic figures, Bang Bang’s latest innovation, Magic Ink, offers tattoos that can “turn on” and “turn off” with specific wavelengths of light. This cutting-edge technology has inspired a creative collaboration with Bentley, resulting in an exclusive art car unveiled at Miami Art Week 2024.

Art Meets Automotive Mastery

Bang Bang’s artistry, combined with Bentley Mulliner’s bespoke craftsmanship, has created a one-of-a-kind Bentley Bentayga EWB with a UV-activated design. Reflecting both luxury and individuality, the design symbolizes the parallels between Bang Bang’s personalized tattoos and Bentley’s tailored vehicles.

The art car’s visual storytelling begins with sharp tessellated patterns on the bonnet, transitioning into fluid, water-inspired motifs along the sides. Illuminated by UV light, Bang Bang’s animalistic artwork comes alive, adding dynamic energy to the vehicle. This seamless blend of artistry and engineering celebrates individuality and creative innovation.

A Celebration of Art at Miami Art Week

During Miami Art Week 2024, Bentley’s Art in Motion showcase featured an immersive experience, combining projection mapping and UV light installations. Guests marveled at the Bentley-Bang Bang collaboration, which redefines artistic expression in the luxury automotive world.

Mike Rocco, President and CEO of Bentley Americas, remarked:
“Bentley’s dedication to craftsmanship and personalization is epitomized in this collaboration with Bang Bang. Together, we’ve created a masterpiece that embodies bespoke luxury and artistic ingenuity.”

Bang Bang echoed this sentiment:
“Bentley offers a canvas as refined as my tattoo art. This collaboration allows us to celebrate individuality in motion, transforming each client’s story into a drivable masterpiece.”

Pioneering Personalization

This collaboration marks a new chapter in Bentley’s legacy of customization. Inspired by Bang Bang’s transformative tattoo art, future Bentley vehicles will offer even greater opportunities for personalization. Clients can incorporate their cherished memories or unique imagery into bespoke designs, making their vehicles an extension of their personal identity.

As Bentley continues to push the boundaries of luxury and innovation, this partnership with Bang Bang exemplifies the brand’s commitment to excellence and creativity.

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