BMW M GmbH proudly announces a historic achievement, marking the first time in its illustrious history that over 200,000 high-performance and performance vehicles were delivered globally in a single year. With a record-breaking 202,530 cars sold, the growth trend witnessed in recent years has continued, showcasing a remarkable 14.3% increase compared to the previous year. This outstanding sales performance underlines the appeal of extremely sporty vehicles adorned with the iconic M logo, reaching new and diverse target groups.
The USA retained its position as the most significant single market for BMW M GmbH in the 2023 financial year, followed by the German home market and the UK. Sylvia Neubauer, Vice President Customer, Brand, Sales at BMW M GmbH, expressed, "With the historic record of more than 200,000 vehicles delivered, we have reached a milestone in the 2023 financial year. The impressive demand is a great confirmation that we are hitting the nerve of the times with our diverse product portfolio."
BMW M GmbH's commitment to electromobility is evident in the success of the BMW i4 M50, the brand's first all-electric performance model. The vehicle retained its position as the bestseller, highlighting the strong appeal of electrified high-performance cars. The introduction of the BMW i5 M60 xDrive Sedan and the BMW i7 M70 xDrive further emphasized BMW M's dedication to electric mobility, combining exceptional performance with sustainability.
Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH, commented, "The financial year 2023 was characterized by our highly successful portfolio of highly emotional combustion engine vehicles and by our ongoing electrification offensive with two further all-electric performance models and our first electrified high-performance car, the BMW XM."
The product portfolio's diversification played a key role in the increased sales, with three high-performance models, including the BMW M2, BMW XM, and BMW M3 CS, contributing significantly. The continued popularity of bestsellers such as the BMW M3 Sedan and BMW M4 Coupé further fueled the growth. Notably, the BMW i4 M50's success underscored the brand's commitment to advancing electrification while delivering an emotionally powerful driving experience.
Looking ahead to 2024, BMW M GmbH plans to introduce new high-performance models, including the BMW M4 CS special model, adding more excitement to its diverse product lineup. The brand's racing ambitions are set to make a historic comeback, participating in the FIA World Endurance Championship in 2024, with a special BMW Art Car commemorating the 25th anniversary of the BMW V12 LMR's victory at the 24 Hours of Le Mans.
BMW M GmbH's achievements in 2023 reflect not only the enduring appeal of high-performance combustion engine vehicles but also the successful integration of electrified models into its portfolio. As the brand continues to evolve, it remains at the forefront of delivering exhilarating driving experiences that resonate with a wide range of automotive enthusiasts.
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