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BMW Partners with Frieze Seoul: A Fusion of Art and Innovation
From September 4 to 7, Frieze Seoul will host its third edition at COEX in Gangnam, and BMW, a long-term global partner of Frieze since 2004, will present two exciting premieres. The highly anticipated Asian debut of the BMW Art Car #20 by Julie Mehretu and the world premiere of a limited BMW i7 miniature edition created by artists Heemin Chung and Alvaro Barrington will take center stage.
BMW Art Car #20: Julie Mehretu’s Masterpiece
The BMW Art Car #20, crafted by the renowned American artist Julie Mehretu, is making its first appearance in Asia. This masterpiece, which was previously unveiled in Paris and showcased at the Centre Pompidou and the 24 Hours of Le Mans, continues the legacy of the legendary BMW Art Car Collection. Julie Mehretu’s work explores themes of space, movement, and energy, and she has ingeniously transformed these motifs into a three-dimensional representation on the BMW M8 GTE. The car, a blend of art and engineering, represents a fusion of artistic expression and automotive innovation. The BMW Art Car #20 is more than just a vehicle; it is a testament to the power of creativity and its role in pushing the boundaries of design.
Limited BMW i7 Miniature Edition: A Unique Artistic Collaboration
Inspired by the BMW Art Car Collection, BMW is also introducing a limited BMW i7 miniature edition at Frieze Seoul. Created by Korean artist Heemin Chung and London-based artist Alvaro Barrington, this edition showcases a blend of human-centered design and technological innovation. Each artist brings their unique perspective to the project, resulting in 7 exclusive miniatures that encapsulate the essence of the BMW i7. The artists’ exploration of the future of mobility, along with their reflection on how cars can bridge cultures and create new connections, is evident in their designs. The sale of these miniatures will benefit a charity chosen by the artists, further emphasizing BMW’s commitment to social responsibility.
Frieze Music: A Cultural Convergence
On September 5th, BMW will continue its tradition of merging art and culture with Frieze Music. This year’s event features a live performance by Korean singer-songwriter SAAY, who will captivate the audience with her unique blend of music and storytelling. Frieze Music, launched during the inaugural Frieze Los Angeles in 2019, has become a platform for artists to express their creativity through music, and this collaboration with BMW highlights the synergy between the automotive world and the arts.
Explore BMW’s Artistic Journey and Find Your Next Used BMW in Dubai
BMW’s partnership with Frieze Seoul underscores the brand’s dedication to innovation, creativity, and cultural engagement. As you explore the cutting-edge designs and artistic collaborations presented at the fair, you can also discover a wide range of used BMW models for sale in Dubai. Whether you're interested in the dynamic BMW i7 or other models like the BMW 4 Series or BMW Z4, Auto Trader UAE offers an extensive selection of used cars that combine luxury with performance. Visit Auto Trader UAE to explore available options and make your next car purchase a masterpiece of its own.
