In the illustrious year of 2023, Bugatti showcased the unmatched allure of its models, reaching new heights in automotive excellence. The Chiron Profilée1, a testament to automotive solitaire, set a groundbreaking record as the most valuable new car ever auctioned. Representing the culmination of the legendary W16 engine era, this masterpiece, one of the 81 examples delivered last year, etched its place in automotive history.
Bugatti's commitment to crafting tailor-made marvels was epitomized by the Sur Mesure personalization service. The Chiron Super Sport4 ‘Golden Era’ stood out as a pinnacle Sur Mesure project, adorned with 45 hand-drawn sketches celebrating Bugatti's legacy since 1909. A fusion of automotive and artistry, this two-year endeavor showcased unprecedented craftsmanship and innovation.
Bugatti not only excelled in design and craftsmanship but also as a forward-thinking innovator in the luxury landscape. The inaugural 'Luxury Summit' in Molsheim brought together thought-leaders and international media to explore future trends and evolving customer needs, reinforcing Bugatti's position as a beacon of innovation.
The Bugatti experience extended beyond craftsmanship, embracing unparalleled customer experiences. The 400 Drive, allowing select customers to push their Bugatti models beyond 400 km/h on historic tarmac, exemplified Bugatti's dedication to creating extraordinary moments. Grand Tour events in the US and Europe further deepened relationships, offering Bugatti owners a complete lifestyle experience.
Bugatti's hyper sports car lineup evolved with the dynamic debut of the Bolide5 at Le Mans 24 Hours Centenary race. The track-only Bolide, embodying the purest form of the legendary W16 engine, marked a new pinnacle in Bugatti's design evolution. The change in leadership, with Frank Heyl succeeding Achim Anscheidt as Director of Design, signaled a new era of technologically advanced and aesthetically stunning creations.
The Bugatti partner network expanded globally, establishing new partnerships in strategic locations to meet the growing demand for Bugatti hyper sports cars. By 2026, this network is set to deliver over 1,200 Bugatti hyper sports cars worldwide, emphasizing the brand's commitment to exceptional customer service.
Celebrating its rich heritage, Bugatti collaborated with owners' clubs globally, culminating in the Bugatti Festival in Molsheim, which marked its 40th anniversary. The heart of Bugatti, Molsheim, witnessed the evolution of the brand and will embrace a new chapter in 2024 with the construction of an all-new building.
As Bugatti looks to the future, the delivery of Bolide and W16 Mistral models signifies the end of an era, with both models already sold out. The Atelier in Molsheim will hand-assemble these final W16-powered masterpieces, marking a transition to a new journey for Bugatti in 2024."
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