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Title: Seizing Opportunity: Advertising on School Buses with RTA in Dubai
In a bid to create additional revenue streams for school transport operators while fostering partnerships with Dubai's vibrant business community, the Roads and Transport Authority (RTA) presents a unique investment opportunity. School bus operators in Dubai now have the chance to display advertisements and promotional campaigns, transforming their vehicles into mobile billboards for local businesses.
Adel Shakeri, Director of Planning & Business Development at RTA, emphasizes the significance of this initiative, stating, "This initiative provides an additional revenue stream for school transport operators by utilizing advertising spaces inside and outside school buses. However, these advertisements must adhere to stringent standards and requirements to ensure they promote products and offers appropriately, safeguarding the rights and protection of school children."
Outlined by Shakeri are the rigorous standards and requirements that advertisers must comply with. Advertisements must align with UAE laws, promoting principles, morals, and behaviors suitable for students. Prior approval from Dubai Municipality is mandatory, and an advertising permit can be obtained through RTA's website. Inside the buses, advertising screens should be strategically positioned to avoid distracting the driver, with no obstruction to doors or emergency exits. Externally, ads should not obscure the 'School Bus' signage or impede the driver's visibility, particularly on rear glass panels.
The process for availing this advertising service is streamlined, ensuring efficiency and compliance. Interested parties can submit applications via the Advertising Management System (AMS) on RTA’s website, attaching all necessary documents. Approval from Dubai Municipality is essential for any alterations to the advertising material. Installation and removal of advertising content from buses must be completed within 48 hours post-campaign.
Shakeri underscores RTA's commitment to collaboration with stakeholders from diverse sectors, soliciting feedback to drive initiatives beneficial to government, semi-government, and private entities alike.
This opportunity not only benefits school bus operators by diversifying their revenue sources but also offers businesses a unique avenue to reach a captive audience. Through strategic advertising placements on school buses, companies can enhance brand visibility while contributing positively to the educational environment.
To explore advertising opportunities on school buses and other innovative initiatives, visit Auto Trader UAE, your trusted platform for buying and selling used cars in Dubai. Discover how partnering with RTA can amplify your brand's presence and impact in the vibrant landscape of Dubai's transport sector.
