Chevrolet Middle East Collaborates with Nurzy and FTA: Celebrating Music and Arab Talent

July 1, 2024

Chevrolet Middle East Collaborates with Female Talent Agency and Nurzy: Celebrating Music and Culture

Chevrolet Middle East is proud to announce an exciting collaboration with the Female Talent Agency (FTA) and emerging local music sensation, Nurzy. This partnership aims to foster and support Arab talent while celebrating Chevrolet’s enduring legacy in the music and cultural scene.

Spotlight on Nurzy: A Rising Star in Arabic Pop

Nurzy, known for her distinctive voice and captivating performances, brings a unique perspective to Arabic Pop. With a background in Audiology, she is not only making waves in the music industry but also advocating for hearing protection awareness through her music. Nurzy has quickly risen to prominence in the local music scene, becoming a role model for aspiring artists.

Chevrolet and Nurzy: A Perfect Harmony

As a long-time Chevrolet enthusiast, Nurzy's journey with the brand began with her first car, a blue Chevrolet Groove. Her latest single, ‘Albe Blue,’ released on June 28, 2024, pays homage to this cherished vehicle, symbolizing freedom and personal growth. The music video for ‘Albe Blue’ prominently features the blue Groove, emphasizing its integral role in Nurzy’s artistic journey.

“I moved to Dubai in 2021 with big dreams for my music career,” Nurzy shared. “Choosing Chevrolet was an easy decision for me—its presence in so many songs I love made it feel like fate. My blue Groove has been with me through thick and thin in Dubai, so collaborating with Chevrolet for my debut single was a natural choice.”

Chevrolet’s Musical Legacy

Chevrolet has a rich history intertwined with music, featuring in iconic songs and cultural moments. Models like Corvette, Camaro, Impala, and Chevy Trucks have become synonymous with freedom and adventure, inspiring generations of artists and music lovers worldwide.

Commitment to Regional Talent and Culture

Chevrolet’s partnership with Nurzy underscores its ongoing commitment to supporting regional talent and fostering cultural exchange. In 2021, Chevrolet launched the new Chevrolet Groove with the groundbreaking "ME-Pop" album titled "Find Your Groove," featuring collaborations with 12 talented Arab artists. This initiative aimed to celebrate diversity and creativity across the Middle East.

This collaboration with Nurzy not only highlights Chevrolet’s dedication to music but also reinforces its role in nurturing emerging talent in the region. For those interested in premium used cars in Dubai, including Chevrolet models, visit Auto Trader UAE to explore a wide selection and exceptional service.

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