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Construction Phase Begins on Multi-Million-Pound Extension at the Home of Rolls-Royce
Rolls-Royce Motor Cars has officially begun the construction phase of a £300+ million landmark extension at its Goodwood headquarters. The project, which marks the most significant investment in the company’s history, will expand the iconic facility to accommodate growing demand for its bespoke services and innovative manufacturing processes.
A Legacy of Excellence Expands
The Home of Rolls-Royce in Goodwood, West Sussex, has been the exclusive global manufacturing site for the luxury automaker since its opening in 2003. The new extension is a response to the increasing demand for highly customized and exclusive Rolls-Royce vehicles, including bespoke and coachbuilt models.
The first foundation pads for the new Exterior Surface Centre (Paint Shop) have already been laid. In total, around 650 pads will be installed, forming the base of the 40,000 square-meter expansion. The new facility will feature cutting-edge technology, environmentally friendly construction, and a seamless integration with the existing Goodwood plant.
Environmental Commitment and Sustainable Design
Rolls-Royce is known for blending modern luxury with sustainability, and this expansion is no exception. The original facility was designed to blend harmoniously with the West Sussex countryside, featuring the UK’s largest ‘living roof’ to reduce its visual and environmental impact. The extension will continue this legacy with a design that emphasizes biodiversity, energy efficiency, and architectural aesthetics that complement the surrounding landscape.
Significant upgrades to the local environment are also part of the plan. The extension includes enhancements to footpaths, improved screening of the facility, and new landscaping that will contribute to a projected 12% net gain in biodiversity.
Dubai’s Connection to Rolls-Royce’s Growth
Rolls-Royce’s decision to expand is fueled by a surge in bespoke requests from elite clients worldwide, with Dubai playing a crucial role in this demand. The brand’s Private Office in Dubai is one of the key locations catering to high-net-worth individuals who desire highly customized luxury vehicles. The Middle Eastern market has historically been a significant consumer of Rolls-Royce models, with the Rolls-Royce Phantom, Ghost, and Cullinan being particularly popular among UAE buyers.
The UAE’s thriving used luxury car market also reflects this trend. High-end vehicles like pre-owned Rolls-Royce models are in demand, providing buyers with an opportunity to own an exquisite car with unparalleled craftsmanship at a more accessible price. Auto Trader UAE features an extensive collection of used Rolls-Royce cars in Dubai, catering to enthusiasts who appreciate the prestige and performance of these elite automobiles.
Economic Impact and Future Outlook
Beyond expanding production, the project is a major boost to the UK economy. With over 2,500 people employed at Goodwood and an additional 7,500 jobs supported across the supply chain, Rolls-Royce’s investment strengthens British automotive manufacturing. A study by the London School of Economics (LSE) estimated that Rolls-Royce has contributed over £4 billion to the UK economy, with an annual impact exceeding £500 million.
The new facility is expected to be operational within the next few years, further cementing Rolls-Royce’s dominance in the luxury automobile market. As global demand for ultra-luxury and customized vehicles continues to grow, Dubai remains a key hub for the brand’s expansion and bespoke projects.
Find the Best Used Rolls-Royce in Dubai at Auto Trader UAE
For luxury car enthusiasts in Dubai looking to own a piece of Rolls-Royce excellence, Auto Trader UAE offers a wide range of used Rolls-Royce models, from the iconic Phantom to the robust Cullinan. Browse our listings today at www.autotraders.ae and experience the pinnacle of luxury and craftsmanship at a competitive price.
