CUPRA Unveils the New Formentor and Leon in the UAE

CUPRA Unveils the New CUPRA Formentor and CUPRA Leon: Built to Provoke Strong Emotions

CUPRA, the unconventional challenger brand, has unveiled the new CUPRA Formentor and CUPRA Leon, two models that continue to redefine what it means to drive a high-performance vehicle. Redesigned and enhanced, these models are built to provoke strong emotions and solidify CUPRA’s position in the competitive automotive market.

The CUPRA Formentor: A New Icon in the UAE

The CUPRA Formentor, a Crossover SUV that has already achieved significant success globally, arrives in the UAE with even more to offer. As CUPRA’s bestseller, the Formentor has become an icon of the brand, with 120,100 deliveries worldwide last year, marking a 23.0% increase compared to 2022. This impressive performance is a testament to the Formentor’s unique design and engineering, making it a top choice for drivers in the UAE who seek both style and substance in their vehicles.

The new CUPRA Formentor features a bold exterior design with the CUPRA logo prominently displayed on the front bonnet. The aggressive look is further enhanced by triangular matrix LED lights and new matte color options such as Century Bronze and Enceladus Grey, giving the Formentor an unmistakable presence on UAE roads.

Inside, the CUPRA Formentor offers a luxurious and sustainable interior, with newly designed elements and a focus on digitalization. The advanced HMI system, coupled with a 12.9-inch infotainment display, ensures that drivers in the UAE can enjoy the latest technology at their fingertips. The inclusion of a high-fidelity 12-speaker audio system developed by Sennheiser further elevates the driving experience.

Under the hood, the CUPRA Formentor offers a range of powertrains, including TSI (petrol), mild hybrid (eTSI), TDI (diesel), and eHybrid (plug-in hybrid) options. The plug-in hybrid variant delivers 272PS (200kW) and offers more than 100km of all-electric range, making it an ideal choice for eco-conscious drivers in the UAE. Additionally, a new TSI engine option, exclusive to the Formentor and Leon Sportstourer, delivers 333PS (245kW) and features torque splitter technology and Akebono brakes for enhanced performance.

The CUPRA Leon: A Sporty Hatchback for the UAE

The new CUPRA Leon, available in both 5-door hatchback and Sportstourer variants, continues to build on the brand’s legacy of sporty and stylish vehicles. With its redesigned exterior, the Leon exudes a strong character, making it a standout choice for those seeking a dynamic driving experience in the UAE.

The Leon’s interior reflects CUPRA’s commitment to quality and sustainability, with high-end materials and a focus on driver-centric technology. The digital cockpit and infotainment system provide seamless connectivity, while the Sennheiser audio system ensures an immersive sound experience.

The CUPRA Leon’s powertrain options mirror those of the Formentor, offering a blend of performance and efficiency. Whether opting for the petrol, hybrid, or plug-in hybrid variant, drivers in the UAE can expect a thrilling ride that balances power with practicality.

CUPRA’s Design Obsession: A Vision for the Future

CUPRA’s unveiling of the new Formentor and Leon is more than just a product launch; it’s a celebration of the brand’s design philosophy. At the world premiere, CUPRA announced the creation of CUPRA Design, a standalone design house dedicated to pushing the boundaries of automotive design. This new venture will not only influence CUPRA’s future vehicles but also extend its design expertise to collaborations with other brands.

As part of this design obsession, CUPRA has launched partnerships with MAM, a sustainable jewelry brand, and Marset, a Barcelona-based lighting design studio. These collaborations highlight CUPRA’s commitment to innovation and its desire to connect with a wider audience through unconventional and bold designs.

CUPRA in the UAE: A Growing Presence

CUPRA’s presence in the UAE continues to grow, with an increasing number of drivers embracing the brand’s unique approach to automotive design and performance. The new CUPRA Formentor and CUPRA Leon are set to strengthen the brand’s foothold in the UAE market, offering drivers an unparalleled blend of style, technology, and driving excitement.

As CUPRA looks to the future, the brand’s focus on design, sustainability, and performance will continue to resonate with UAE drivers who seek more than just a car—they seek a driving experience that challenges the status quo.

For those in the UAE looking to explore the new CUPRA Formentor, CUPRA Leon, or other models in the CUPRA lineup, visit Auto Trader UAE to discover the latest offers and start your journey with CUPRA today.