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The BMW 1 Series, a pioneer of driving pleasure in the premium compact segment, is entering its fourth model generation with a dynamic design, a completely revised drive portfolio, and extensively improved chassis technology. This new BMW 1 Series stands out as the sportiest vehicle in its class, featuring highly efficient engines with 48-volt mild hybrid technology and a production process that emphasizes sustainability by conserving resources and recycling materials. The redesigned interior, advanced automated driving and parking systems, new BMW iDrive with QuickSelect, and innovative digital services based on BMW Operating System 9 further enhance its progressive character.
A New Chapter in BMW's Compact Segment Success Story
The premiere of the new BMW 1 Series marks a significant milestone in the brand's 20-year history in the compact segment. The new model generation will be produced at the BMW Group plant in Leipzig, with its market launch scheduled for October 2024. The German domestic market remains the most important sales region, with Japan and other European countries also being key markets for this new model.
Dynamic Exterior Design
The sporty aura of the BMW 1 Series is accentuated by its dynamic front end and hallmark BMW proportions, including a long bonnet, a passenger cell set well back, a dynamically flowing roofline, and a powerful rear end. The new model's dimensions have changed slightly compared to its predecessor, with an increased exterior length of 4,361 millimeters, a wheelbase of 2,670 millimeters, and a vehicle width of 1,800 millimeters. The height has increased by 25 millimeters to 1,459 millimeters.
The strikingly flat front end, wide BMW radiator grille with vertical and diagonal bars, and standard LED headlights with vertical elements for the daytime running light and turn indicators emphasize its sporty character. The side view is characterized by a dynamic wedge shape and flat window graphics tapering towards the rear. The rear features a long roof spoiler, side air deflectors, vertical reflectors, and a black diffuser-style insert. The new BMW 1 Series offers a variety of body paintwork options, including solid, metallic, and BMW Individual finishes, and is the first model in the brand's range to offer an optional contrasting roof paint finish.
BMW M Automobile with Individual Performance Character
The optional M Sport Package and M Sport Design available at market launch in Europe enhance the dynamic appeal of the new BMW 1 Series. The BMW M135 xDrive, at the top of the model range, features a 221 kW/300 hp four-cylinder engine, Adaptive M Chassis with sport steering, and intelligent all-wheel drive as standard, accelerating from zero to 100 km/h in 4.9 seconds. The M-specific design features, such as large air intakes, pronounced side skirts, and a three-dimensional diffuser element, make it instantly recognizable.
Premium Interior with Sporty Ambience
The newly designed interior of the new BMW 1 Series is completely leather-free as standard, offering a modern premium ambience with sporty accents and generous space for up to five occupants. Newly designed seats provide high comfort for long journeys, with sport seats in the Econeer version and M sport seats available as options. The fully digital BMW Curved Display comprises a 10.25-inch Information Display and a 10.7-inch Control Display, reducing the number of buttons and controls in the cockpit.
Advanced Engine Technology and Transmission
The new BMW 1 Series features the latest generation of modular engines from the BMW Group, including three-cylinder petrol and four-cylinder diesel engines with 48-volt mild hybrid technology. All engines transmit power to a 7-speed Steptronic transmission with dual clutch as standard, enhancing efficiency and power delivery.
Improved Chassis and Rigidity
The new BMW 1 Series benefits from increased body rigidity and advanced chassis technology, including optimized kinematics, highly preloaded anti-roll bar mounts, and new shock absorber technology. The M Sport Package includes the Adaptive M Chassis, sport steering, and 18-inch light-alloy wheels, with up to 19-inch light-alloy wheels and an M sport brake system available as options.
State-of-the-Art Systems for Automated Driving and Parking
The new BMW 1 Series offers a significantly extended range of automated driving and parking systems, including Driving Assistant, Parking Assistant, and optional features like Steering and Lane Control Assist and Parking Assistant Professional. The expanded standard equipment includes automatic air conditioning, alarm system, and the BMW Live Cockpit Plus with BMW Maps.
Innovative BMW Operating System 9 and Digital Services
The new BMW 1 Series features the latest BMW iDrive with QuickSelect, designed for intuitive operation and based on BMW Operating System 9. This system offers a highly individual selection of additional digital services, remote software upgrades, and the BMW Digital Premium offer, which includes country-specific apps, data usage, and extended navigation and lighting functions.
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