Dodge, the epitome of muscle cars, unleashes a groundbreaking addition to its family with the hybrid-electric 2024
Dodge Hornet R/T, marking the dawn of a new era in the "A New Breed" marketing campaign. Set to sweep across Dodge's social media channels, this campaign heralds the arrival of a compact-utility disruptor designed for electrified muscle car enthusiasts.
Tim Kuniskis, Dodge brand CEO, describes the Hornet R/T as a bold step towards a future where electrification intertwines with performance and excitement rather than mere compliance. Boasting an impressive 288 horsepower and 383 lb.-ft. of torque, the Hornet R/T accelerates from 0 to 60 in a mere 5.6 seconds, solidifying its position as the quickest and most potent utility vehicle in its segment.
Marissa Hunter, Senior Vice President of Marketing, emphasizes the Hornet R/T's alignment with Dodge's muscular legacy, ensuring enthusiasts that its attitude, power, and performance embody the true spirit of Dodge muscle cars. The campaign not only introduces a new member to the Brotherhood of Muscle but also reinforces the brand's century-long reputation for powerful and revered muscle cars.
The 2024 Dodge Hornet arrives with class-exclusive and best-in-class performance features, showcasing a hybrid powertrain that introduces the class-exclusive PowerShot. This feature provides an instantaneous boost of 30 horsepower, enabling the Hornet R/T to reach 60 mph in a swift 5.6 seconds. With standard AWD, dynamic torque vectoring, and exclusive options like Brembo brakes and dual-stage suspension, the Hornet R/T promises a dynamic driving experience that challenges the status quo in the mainstream CUV segment.
To elevate the customer experience, Dodge has launched the build and price configurator for both the Hornet R/T and Hornet G/T on Dodge.com. The "A New Breed" campaign, crafted in collaboration with Glue-IQ, invites enthusiasts to explore the Hornet's electrifying capabilities and disruptive presence in the automotive landscape.
As the Hornet R/T takes flight, Dodge continues its legacy as a pure performance brand, offering electrified options like the R/T performance hybrid. With unrivaled muscle vehicles like the Challenger, Charger, Durango, and the Hornet, Dodge stands as the industry's powerhouse, delivering more horsepower than any other American brand across its entire lineup. Welcome to the Hornet's Nest, where power, performance, and innovation converge in the pursuit of a new breed of electrified muscle cars.
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