DS Automobiles, the epitome of French luxury and innovation, is set to make a grand entrance at Paris Fashion Week® with its exclusive fleet of DS 7 E-TENSE and DS 9 E-TENSE models. As the official cars for the event, these zero-emissions vehicles will chauffeur journalists, influencers, and talent through the streets of Paris in unparalleled style and sophistication. With their E-TENSE plug-in hybrid drivetrains, the DS 7 and DS 9 embody the perfect fusion of luxury and eco-conscious technology, providing a stylish yet sustainable mode of transportation for the fashion elite.
Kicking off on January 16th with Men's Ready-to-Wear Fall/Winter 2024-2025, followed by Haute Couture Spring/Summer from January 22nd to 25th, and Women's Fashion Fall/Winter 2024-2025 from February 26th to March 5th, Paris Fashion Week promises a showcase of creativity and glamour. DS Automobiles' commitment to electrification remains unwavering, with a 100% electrified range sold since 2019. From the electric New DS 3 E-TENSE to the powerful DS 9 E-TENSE plug-in hybrid, each model exemplifies the brand's dedication to sustainable mobility, with plans for all new designs to be 100% electric from 2024, further solidifying their commitment to the energy transition.
DS Automobiles' close ties with the fashion world are evident in the unique features of their vehicles, such as the Pearl stitching, Clous de Paris embossed inserts, and watchstrap design seat upholstery, which resonate deeply with creative and innovative design circles. To add to the excitement of Paris Fashion Week, DS Automobiles has prepared surprises, including a DS 9 featuring a beetle-effect interference color, showcasing their penchant for pushing the boundaries of design and creativity.
Throughout the weeks dedicated to fashion, DS Automobiles will take fashion enthusiasts on a journey through iconic Parisian places, design, and the joy of driving, all from the comfort of the luxurious DS 7 and DS 9. Follow Paris Fashion Week on @DS_automobiles Instagram for exclusive insights and activations starting January 18th, and witness firsthand how DS Automobiles continues to redefine style and elegance on the streets of Paris.
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