English
العربية
中文
Speed of Light: Electrifying Spectacle with David Guetta and Porsche in Dubai
Dubai has always been at the forefront of innovation, luxury, and high-performance automobiles. In an electrifying collaboration, Porsche Middle East and Africa have partnered with globally renowned DJ and music producer David Guetta to launch a spectacular campaign showcasing their latest all-electric models, the Macan Turbo and Taycan Turbo GT.
The campaign, set against the stunning backdrop of the Mohammed bin Rashid Al Maktoum Solar Park in Dubai, fuses high-energy electronic music with cutting-edge automotive technology, creating a futuristic spectacle of sound and light. Guetta’s performance is accompanied by a Future Rave Remix of his hit ‘Titanium,’ amplified by dazzling laser effects, perfectly complementing Porsche’s commitment to innovation and electrification.
A Futuristic Collaboration: Porsche Meets David Guetta
Dubai’s Mohammed bin Rashid Al Maktoum Solar Park, one of the world’s largest solar parks spanning 127 square kilometers, served as the ideal venue for this campaign. The iconic 263-meter solar power tower, the tallest of its kind, became Guetta’s temporary DJ booth, setting the stage for an unforgettable performance. As Guetta dropped his beats, the Macan Turbo and Taycan Turbo GT raced through the solar park, symbolizing the fusion of speed, sustainability, and cutting-edge design.
“This collaboration is one of those things you dream of as a kid,” said Guetta. “Porsche has always stood for emotion, performance, and pushing the limits—just like my music. Being part of this project has truly inspired me.”
Guetta, a pioneer in electronic music, is known for breaking boundaries while staying true to his artistic roots. Similarly, Porsche continues to redefine luxury performance with the latest advancements in electric mobility. The campaign not only highlights the thrilling performance of Porsche’s new models but also promotes sustainable energy and innovation, aligning with Dubai’s vision for a greener future.
The Power Behind the Performance: Macan Turbo and Taycan Turbo GT
Porsche’s new all-electric models, the Macan Turbo and Taycan Turbo GT, exemplify the brand’s relentless pursuit of electrified performance. The Macan, which entered its second generation in 2024, offers an impressive combination of sleek design, long-range capability, and everyday usability. With up to 470 kW (639 hp) and a staggering torque of 1,130 Nm, the Macan Turbo accelerates from 0 to 100 km/h in just 3.3 seconds, reaching a top speed of 260 km/h.
Meanwhile, the Taycan Turbo GT stands as the most powerful production Porsche of all time. With an electrifying peak output of over 1,100 hp, the Taycan Turbo GT dominates the electric vehicle (EV) segment, setting records on legendary race tracks like Nürburgring Nordschleife, Laguna Seca, and Shanghai International Circuit. The Weissach package version, designed specifically for racetrack performance, continues to push the limits of electric mobility, demonstrating Porsche’s leadership in high-performance EVs.
Dubai: A Hub for Innovation and Sustainability
The electrifying Porsche campaign was made possible with the support of key UAE partners, including the Ministry of Economy and Tourism (DET) and the Dubai Electricity & Water Authority (DEWA). DEWA operates the Mohammed bin Rashid Al Maktoum Solar Park, which aims to power nearly two million homes in Dubai by 2030 while reducing carbon emissions by over eight million tons annually. Porsche’s initiative aligns seamlessly with this vision, reinforcing its commitment to sustainability while delivering thrilling automotive experiences.
Behind the Scenes: The Making of a Spectacle
To give fans a deeper insight into the creative process, Porsche has released three behind-the-scenes episodes alongside the main campaign film. These episodes explore the innovative filming techniques, the futuristic location, and the intricate collaboration between David Guetta and Porsche. Viewers can catch these exclusive episodes on the Porsche Newsroom and the company’s official social media channels.
Experience the Future of Electric Performance in Dubai
Dubai’s used car market is rapidly evolving, with an increasing demand for high-performance electric vehicles. The Porsche Macan Turbo and Taycan Turbo GT represent the pinnacle of electric luxury, offering unparalleled performance, cutting-edge technology, and a commitment to sustainability. If you’re looking for a used Porsche in Dubai, Auto Trader UAE is your go-to platform for finding the best deals on premium vehicles.
Explore a wide selection of used cars in Dubai, including high-performance luxury models, at Auto Trader UAE.
