Automobili Lamborghini, the epitome of high-performance luxury, is breaking new ground in the digital realm with the introduction of Lamborghini Lanzador Lab: The Official Design and Drive Experience on Roblox. This revolutionary virtual 3D adventure brings the future of high-performance driving, embodied by the all-electric Ultra GT Lanzador, to over 70 million daily-active Roblox users.
In this exclusive 3D space, users can delve into the avant-garde design and cutting-edge technology of the Lanzador, a glimpse into Lamborghini's electrifying future. Customizable features and interactive components allow enthusiasts to experience Lamborghini's hallmark innovation and style in the metaverse.
Christian Mastro, Marketing Director of Automobili Lamborghini, expressed excitement about presenting the Lanzador on Roblox, offering a global audience a unique chance to engage with the brand. The collaboration signifies Lamborghini's commitment to reaching a new generation of fans and showcasing its leadership in both the digital and physical realms.
The immersive Roblox experience goes beyond gaming, providing users with a virtual space to explore the Lanzador's performance, delve into Lamborghini's rich history, and understand the brand's design DNA. The digital space replicates the Automobili Lamborghini museum, allowing users to design and customize their own digital Lanzador through Lamborghini’s Ad Personam personalization program. Additionally, users can compete in virtual racing time trials with their customized cars.
Mitja Borkert, the Design Director of Automobili Lamborghini, emphasizes the significance of opening the Lanzador Design Lab and Lamborghini's design language to a younger generation through the Roblox experience.
For true aficionados, the experience offers Automobili Lamborghini-branded digital items and accessories, including racing helmets, backpacks, beanies, and hats. The pinnacle for "ultra-Lamborghini fans" is the limited-edition Automobili Lamborghini Bull Head, available for 1.5 million Robux each, with only three units for sale. Buyers of these exclusive items will also enjoy a custom In Real Life experience, including a visit to the Lamborghini headquarters in Sant’Agata Bolognese, Italy.
The Roblox platform's fastest-growing age group, 17-24 years old, provides Automobili Lamborghini with a dynamic and diverse audience. With its global reach across 180 countries, Roblox serves as the perfect stage for Lamborghini to showcase its commitment to innovation and the future of digital luxury.
In the vibrant landscape of Roblox, Automobili Lamborghini is not just unveiling virtual car? it is crafting an unforgettable experience, merging the thrill of high performance driving with the allure of Italian luxury.
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