Art Basel Miami Beach 2023 will witness an extraordinary collaboration between FIAT and iconic Italian brands Armani, Bvlgari, and Kartell. On December 7, three bespoke Fiat 500e electric cars, each a unique creation reflecting the essence of fashion, furniture design, and luxury, will go under the hammer at an undisclosed location. The proceeds from this exclusive auction will be directed towards an environmentally-focused nonprofit organization, adding a meaningful touch to the intersection of art and eco-consciousness.
CEO of FIAT and Global Chief Marketing Officer of Stellantis, Olivier Francois, expressed the rarity of such a collaboration, stating, “It is rare for an automaker to combine efforts with the most iconic Italian brands of three different sectors, fashion design, furniture design, and luxury, to create something truly unique that combines art with an earth-friendly message." The decision to make these specially designed vehicles available through auction adds an extra layer of uniqueness to the initiative, aligning with FIAT's commitment to a sustainable mission.
This event is not only a celebration of artistic collaboration but also a significant step as FIAT gears up to launch the all-electric Fiat 500e in North America. Positioned as Stellantis' first electric vehicle offering in the region, the Fiat 500e stands out by democratizing electric mobility and redefining the buying experience for electric cars. This initiative aligns with the Stellantis Dare Forward 2030 strategic plan, aiming for a 50% passenger car and light-duty truck battery electric vehicle (BEV) sales mix in the United States and 100% passenger car BEV sales mix in Europe by 2030. Stellantis is on a trajectory to become a carbon net-zero corporation by 2038, addressing all scopes, with a single-digit percentage compensation for remaining emissions.
Renowned auctioneer Simon de Pury will conduct the auction, offering a chance for enthusiasts worldwide to participate. An online catalogue on his de PURY platform, published on November 28, allows for pre and absentee bidding, enabling a broader audience to engage in this unique auction experience.
“I am very excited to conduct the auction of the three unique Fiat 500e cars. They are stunning and beautiful works of art on wheels. It is wonderful that the proceeds of the auction will entirely go to environmental work,” said Simon de Pury.
As the excitement builds for this exceptional auction event, car enthusiasts in Dubai can stay tuned for more FIAT updates, explore pre-owned FIAT for sale in Dubai, and discover a curated selection of used FIAT cars at www.autotraders.ae. Embrace the art of driving with style and purpose, reflecting FIAT's commitment to both innovation and environmental responsibility.
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