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The Italian automotive brand Lancia is set to host an Open House event focused on the all-new Lancia Ypsilon, taking place on June 8 and 9 at 160 renovated Casa Lancia dealerships in Italy. This event will introduce the public to the first car in Lancia's new era and provide an opportunity to test drive it. The dealerships, featuring the new Lancia Corporate Identity, promise an enhanced and premium customer experience, supported by a renewed and certified Lancia sales team.
Discover the New Lancia Ypsilon Line-up
Visitors to the Open House event can get up close and personal with the New Lancia Ypsilon, a smart city car renowned for its easy handling and driving agility. The Ypsilon line-up consists of three distinct versions tailored to different customer needs:
Each trim level of the New Lancia Ypsilon encapsulates the concept of feeling at home, merging elegant design with sustainability. The Edizione Cassina, in particular, represents the pinnacle of this philosophy, offering a blend of design, comfort, and well-being.
Unmatched Design and Technology
The New Lancia Ypsilon draws inspiration from iconic models in Lancia's history, such as the Lancia Stratos, evident in its round taillights and the reimagined front "chalice" grille with three beams of LED light. It is also the first Stellantis production car to feature the S.A.L.A. system, a smart virtual interface that enhances the driving experience.
The Ypsilon stands out in the premium hatchback B-segment with a 10.25-inch display, the best standard parking aid system, and advanced exterior lighting. It's the only model in its segment equipped with Level 2 Autonomous Driving as standard, ensuring safety and convenience.
Versatility and Efficiency
Available in both electric and hybrid configurations, the New Lancia Ypsilon leads the segment in versatility and environmental efficiency. The hybrid version features a 100-hp (74-kW) 1.2-liter engine with 3-cylinder 48V technology, combining efficiency with reliability. The electric version offers a 156-hp (115-kW) power unit with a 51-kWh battery, providing a range of up to 403 km (WLTP combined cycle) and fast charging capabilities.
Driving Pleasure and Comfort
The New Lancia Ypsilon offers a dynamic driving experience with improved grip and stability, complemented by a widened wheel track and a recalibrated steering system. The suspension setup is designed to balance dynamic performance with ride comfort, ensuring a premium driving experience.
Exclusive Open House Promotions
During the Open House event, attendees can take advantage of special promotions, including government bonuses for trading in older vehicles. For instance, trading in a vehicle type-approved up to Euro 2 can make the New Lancia Ypsilon Ibrida available for monthly installments of €130 for 36 months. This offer is part of a financing collaboration with Stellantis Financial Services, providing flexible options for customers.
Engaging Communication Campaign
The Open House event is supported by a comprehensive communication campaign, including commercials, press campaigns, and a media plan across digital, print, and display formats. The campaign, on air from June 2, presents the New Lancia Ypsilon as a "masterpiece on the move," highlighting its beauty, design, and technological innovation.
Experience the New Lancia Ypsilon
The Open House event at Casa Lancia showrooms, designed to offer a premium customer experience, is an invitation to explore the New Lancia Ypsilon. The showrooms reflect Lancia's commitment to quality, electrification, sustainability, and an innovative sales model. The dedicated and certified sales team is ready to provide an immersive purchase experience.
Raffaele Russo, Managing Director of Lancia in Italy, encourages everyone to visit the renovated Lancia showrooms for an engaging driving experience. "It's the right time to restart with momentum aboard an all-new, modern Lancia car that looks ahead to the future with enthusiasm," he said.
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