GM Middle East Achieves 26% Sales Growth in Q1 2025

GM Middle East Starts 2025 Strong with Impressive First Quarter Performance

Dubai, United Arab Emirates – General Motors (GM) Middle East has kicked off 2025 with one of its strongest performances in recent years. Driven by a surge in demand for Chevrolet, GMC, and Cadillac vehicles, especially full-size SUVs and pickups, GM recorded a remarkable 26% increase in sales in the first quarter compared to the previous year. This growth highlights the deep-rooted popularity of GM’s brands across the region.

With nearly a century of presence in the Middle East, Chevrolet and GMC continue to win the hearts of drivers looking for powerful, spacious, and reliable vehicles. Meanwhile, Cadillac maintains its status as a luxury icon, offering sophistication and cutting-edge technology for discerning buyers. Recent launches, including the 2025 models of the Chevrolet Tahoe, GMC Yukon, and Cadillac Escalade, have fueled this momentum, becoming instant favorites among UAE motorists.

GM’s strong performance can be attributed to its customer-centric strategy, exceptional dealer network, and dedication to delivering world-class services. Their full-size pickup trucks continue to dominate the market, while GM’s full-size SUVs saw a 55% year-on-year sales surge. Notably, sales of the Chevrolet Tahoe and Suburban rose by 22%, the GMC Acadia and Chevrolet Traverse climbed 47%, and the prestigious Cadillac Escalade posted a 16% increase.

Connectivity is another area where GM is leading the way. OnStar, GM’s revolutionary in-vehicle technology for safety, security, and infotainment, saw a 45% jump in activations compared to the same period last year. With new app enhancements offering improved navigation, more powerful remote commands, and real-time insights, OnStar is redefining the driving experience in Dubai and across the Middle East.

After-sales service has also reached new heights. GM Middle East achieved record-breaking customer satisfaction scores, reflecting their commitment to high-quality service, rapid response times, and excellent parts availability. Remarkably, six out of every ten GM customers in the service network return for repeat servicing — a testament to the loyalty the brand enjoys.

Jack Uppal, President & Managing Director of GM Africa & Middle East, stated:

“From full-size SUVs to capable trucks, our brands align perfectly with what customers in the region value most — power, innovation, and road presence. Our Q1 performance captures the spirit of innovation and unwavering commitment to our customers. We are excited to continue this momentum throughout the rest of 2025.”

Looking ahead, GM plans to diversify its regional portfolio even further, introducing compact SUVs, electric utility vehicles (EUVs), rugged pickups, and top-tier luxury vehicles. The company remains committed to a future vision of zero crashes, zero emissions, and zero congestion, underscoring its leadership in automotive innovation.

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