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In just three years, Icons of Porsche has firmly established itself as the leading car festival in the Middle East, drawing over 50,000 fans to celebrate the past, present, and future of Porsche. This annual event has not only become a cornerstone for Porsche enthusiasts but also a cultural hub showcasing regional arts, cuisine, and family entertainment.
Icons of Porsche has grown exponentially since its debut in 2021, becoming a global highlight for car lovers and anyone passionate about automotive classics, motorsport, or innovative prototypes. Last year's event was a major highlight of the worldwide 75th Porsche anniversary celebrations, solidifying its status on the international stage.
“Icons of Porsche just keeps getting better. We have nearly doubled our visitor numbers year on year since it began in 2021, making it the largest car festival in the Middle East,” said Dr. Manfred Bräunl, Chief Executive Officer of Porsche Middle East and Africa. “I cannot wait to announce some of the beautiful cars we have in store that will not only come from local collectors but also from the Porsche Museum in Stuttgart. Last year’s event overwhelmed us, with over 27,000 visitors and media coming from all over the world to celebrate with us.”
‘The Slab’ Dubai Design District
Proving to be the perfect location once again, ‘The Slab’ in Dubai Design District will host the two-day celebration under the glistening lights of the Dubai skyline. The event will feature artwork installations from renowned artists, live music from local musicians, celebrity appearances, and popular food and beverage vendors.
The Icons of Porsche festival promises to be an unforgettable experience, blending the thrill of Porsche cars with the vibrant cultural tapestry of Dubai. Attendees can expect to see a stunning array of vehicles, from vintage classics to cutting-edge prototypes, all set against a backdrop of artistic and culinary delights.
As the largest car festival in the Middle East, Icons of Porsche is not just an event for car aficionados but a gathering that celebrates innovation, heritage, and the communal spirit of automotive passion. Whether you are a die-hard Porsche fan or simply looking for a unique cultural experience, this festival offers something for everyone.
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