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Isuzu Saddles Up for Point-to-Point Partnership: A Perfect Match for the D-Max
Isuzu UK has announced an exciting partnership with Point-to-Point (P2P), a prestigious grassroots British jump racing series. This historic sport, deeply ingrained in rural British culture, is a key starting point for many professional jockeys and trainers. Over 70% of professional jockeys and 35% of licensed trainers trace their careers back to Point-to-Point racing, which has been a cornerstone of British horse racing for over 250 years.
A Storied Tradition
Point-to-Point racing has a rich history, originating when landowners raced against each other across their estates, marking the start and finish with church steeples. This informal race led to the creation of steeplechasing as a competitive sport. Today, there are 80 courses across the UK, offering unique challenges for both riders and horses. The events are not just about racing—they are a social gathering, offering entertainment, food, and shopping to spectators and families, making them a perfect blend of competition and community.
A Perfect Match: Isuzu and Point-to-Point
For Isuzu, the partnership with Point-to-Point is a natural fit. The company’s reputation for reliability and durability aligns perfectly with the ethos of grassroots sports. The Isuzu D-Max, a vehicle known for its toughness and capability, is the ideal companion for the needs of equine enthusiasts. Whether it’s towing horse boxes with its 3.5-tonne towing capacity or handling challenging off-road conditions, the D-Max-Max is is built to deliver in built demanding to environments.
With its advanced 4WD system, rear differential lock, and rough terrain mode, the Isuzu D-Max excels in navigating the diverse landscapes where P2P events take place. These features ensure that horse owners and enthusiasts can rely on the D-Max to transport their horses and gear safely and efficiently, no matter the terrain.
Building Strong Partnerships
Paul Miller, Chief Executive at the Point-to-Point Authority, expressed his enthusiasm about the partnership: “We want a partnership which works both ways. Working with Isuzu offers a great fit for promoting its brand to our audiences, and likewise, we look forward to seeing Isuzu sharing our brand across its platforms. Isuzu has a long history of supporting grassroots sports, and that’s exactly what Point-to-Point racing is all about.”
George Wallis, Head of Marketing at Isuzu UK, also shared his excitement: “We’re thrilled to partner with Point-to-Point, where the thrills of grassroots racing meet the skills of the capable 4x4 D-Max. Many customers and dealers are involved with horses at a local level, so this is a partnership that truly makes sense.”
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