In the latest move towards a sustainable and convenient future, Jaguar has taken a leap by launching an exclusive car-sharing pilot program featuring the all-electric I-PACE. This initiative is part of Jaguar's strategic transition to become a leading provider of luxury experiences, with a focus on adapting to the evolving preferences of new generations embracing the sharing economy.
The car-sharing pilot is initially rolled out in two major cities, namely Moda, Angel Gardens, in Manchester, and Moda, New York Square, in Leeds. Residents in these neighborhoods will have the unique opportunity to experience the luxury and environmental benefits of the all-electric I-PACE on demand. This move by Jaguar aligns with the changing landscape of urban car ownership, as more individuals seek convenient alternatives to traditional methods of transport.
Rawdon Glover, Managing Director of Jaguar, emphasized the brand's commitment to exploring alternatives to direct car ownership. The scheme is designed to provide a client-centric mobility solution, offering on-demand concierge access to the all-electric I-PACE. As Jaguar progresses towards becoming an all-electric luxury car company by 2025, initiatives like this will play a pivotal role in shaping the future of mobility.
Jaguar's collaboration with the UK's leading Build to Rent developer and operator, Moda Living, adds a strategic dimension to the program. Residents in Moda Living's neighborhoods can book an I-PACE for up to 48 hours through the dedicated Jaguar booking platform. The process is facilitated by each site's dedicated 24-hour concierge team, ensuring a seamless experience for users.
Oscar Brooks, Executive Director at Moda Living, highlighted the commitment to sustainability and the industry's transition to a low-carbon future. This partnership with Jaguar enables residents to have easy on-site access to an all-electric car, aligning with Moda Living's broader goal of achieving operational net-zero carbon by 2030.
The Jaguar I-PACE, a renowned electric vehicle, has received over 90 global awards since its debut. Its impressive track record, including the unprecedented treble at the 2019 World Car of the Year Awards, reinforces its status as the benchmark for all-electric performance SUVs.
As Jaguar pioneers this exclusive car-sharing pilot, residents in Moda Living's neighborhoods can embrace the luxury and sustainability of the I-PACE, setting the stage for a transformative shift in urban mobility. For those looking to explore the future of all-electric lifestyle and luxury experiences, this program is a testament to Jaguar's commitment to innovation and client satisfaction.
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