Kia and LG Reveal PBV Concepts for Work and Leisure

Kia and LG Electronics Partner to Showcase New PBV Concepts for Work and Play

In a dynamic move redefining the future of mobility, Kia Corporation and LG Electronics have announced an exciting partnership to deliver innovative PBV (Platform Beyond Vehicle) solutions. Revealed at the 2025 Seoul Mobility Show, this collaboration merges cutting-edge automotive engineering with smart home appliance technology, paving the way for personalized mobile spaces for work and leisure.

The announcement was formalized with a Memorandum of Understanding (MOU) signed at Kia’s pavilion in Goyang, South Korea. Representing the companies were Won-Jeong Jeong, Executive Vice President of Kia, and Lyu Jae-cheol, President of LG’s Home Appliance Solution Company. Together, the two companies are set to revolutionize the way we view vehicles—not just as transportation, but as integrated lifestyle hubs.

PBVs: A New Chapter in Automotive Functionality

Kia’s PBV platform is designed to offer flexibility and adaptability, addressing various customer needs from mobile workstations to luxury leisure lounges. With LG’s AI-based home appliances, Kia PBVs can become highly functional environments—whether you’re managing a business on the move or enjoying a car picnic by the beach.

Jeong described the partnership as a transformative shift, saying, “By offering mobility space solutions that combine automobiles with home appliances, we aim to lead a transformative shift in customers’ lifestyles.”

Inside the PV5 Spielraum Concepts

Two unique PV5 Spielraum concept models—Studio and Glow Cabin—are being showcased:

• Spielraum Studio Concept
  Designed for entrepreneurs and freelancers who work remotely, this model is fitted with AI-powered appliances like LG Stylers, smart mirrors, and built-in coffee machines. The intelligent system integrates your work schedule, travel time, and personal preferences to create a seamless work environment on the go.
• Spielraum Glow Cabin Concept
  This version is tailored for leisure and “car picnic” experiences. Outfitted with refrigerators, wine cellars, and MoodUP™ panels that change color based on mood or occasion, the Glow Cabin turns a simple drive into a luxurious escape. Whether it's a weekend getaway in Ras Al Khaimah or a family BBQ in the desert, this PBV supports it all.

The UAE’s Perspective: Mobility Meets Innovation

The UAE, and Dubai in particular, is at the forefront of smart mobility adoption. Concepts like these resonate with Dubai’s vision for future transportation—smart, sustainable, and deeply personalized. While used Kia vehicles in Dubai are popular for their reliability and affordability, this move hints at a future where even second-hand Kia models may integrate smart features through retrofitting or modular upgrades.

As demand grows for smart vehicles in the UAE, these PBV solutions represent a potential shift in the market—where brands like Kia aren't just selling cars but offering adaptive mobility platforms.

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