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Automobili Lamborghini has announced the debut of its Urus SE – the first plug-in hybrid super SUV – in the Middle East. The all-new model was unveiled to Lamborghini customers and media during an exclusive event at One&Only One Za'abeel in Dubai, highlighting its significance in the region's luxury automotive market.
A Revolution in SUV Technology
The Lamborghini Urus SE features a new design, optimized aerodynamics, unprecedented onboard technology, and an 800 CV hybrid powertrain. This PHEV (Plug-in Hybrid Electric Vehicle) version elevates the Urus S in terms of comfort, performance, efficiency, emissions, and driving pleasure. Thanks to its dual power sources – thermal and electric – the Urus SE boasts the highest torque and power values ever seen in its category, achieving an 80% reduction in emissions.
Superior Performance and Driving Dynamics
The Urus SE offers an unparalleled driving experience, enhanced by the plug-in hybrid system that improves vehicle performance and dynamics on any surface and in any condition. It provides more torque and power at any rpm through innovative technical solutions such as the introduction of the electric torque vectoring system between the two axles and the electronic rear differential.
Stephan Winkelmann, Lamborghini Chairman & CEO, commented on the Urus SE's significance: “With the Urus, we changed the paradigms of the SUV world, ushering in a new segment. In just a few years, the Urus has become our brand’s bestseller, enabling Lamborghini to attract new customers and strengthen its position in the most important markets. With the Urus SE, we’ve taken another step towards the future in line with our Direzione Cor Tauri strategy, moving ahead with the electrification of the range and the path toward decarbonization that began with the introduction of the Revuelto super sports car in March 2023.”
Launch in the Middle East
During the Middle East launch event, Lamborghini’s regional manager, Paolo Saltori, highlighted the new Urus SE’s impact: “The new Urus SE sets a new standard in the super SUV hybrid segment in the key Middle East market. The Urus SE is best-in-class and harmoniously combines different qualities, ensuring an experience like no other. We are delighted to be bringing this very special model to our valued clientele in the region.”
Find Your Dream Lamborghini in Dubai
For those looking to experience the pinnacle of automotive excellence, the Lamborghini Urus SE represents a leap forward in hybrid super SUV technology. Whether you're a Lamborghini enthusiast or a new customer drawn to the brand's innovative approach, the Urus SE is a model that promises to deliver on all fronts.
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