This holiday season, Lexus unveils a heartwarming twist to its annual "December to Remember" campaign, transcending the iconic big red bow to focus on the enchanting and thoughtful moments that define the festive period. Launching today, the campaign introduces two endearing broadcast commercials, "Overnight Lexus" and "Sled Dogs," along with a unique collaboration with TikTok sensation @sebastianjern and a striking digital activation on Sphere in Las Vegas, featuring the all-new 2024 Lexus GX.
Vinay Shahani, Vice President of Lexus Marketing, shared, "The focus of this year’s ‘December to Remember’ campaign is to intentionally celebrate the special moments that can’t be wrapped – from thoughtful surprises to making memories with loved ones. We’re amplifying the spirit of the season year-round through curated marketing efforts and purposeful partnerships."
The campaign's centerpiece, "Sled Dogs," unfolds as the all-new 2024 Lexus GX gracefully traverses snow-covered terrain. A confident driver, accompanied by a Siberian Husky in the second row, embarks on a journey to reunite the canine passenger with its owner and fellow sled dogs. The heartwarming reunion culminates in a cozy drive in the GX, capturing the magic of the season.
In "Overnight Lexus," a father reads a magical bedtime story to his son, who then sneaks out to bury a toy Lexus under the snow in hopes of a magical transformation. The next morning unfolds with joy and astonishment as the boy discovers a full-size 2024 Lexus TX adorned with a giant red bow—a testament to the spirit of giving and the magic of the holiday season.
Alongside these two enchanting commercials, Lexus revisits the beloved 2022 "December to Remember" commercial, "Time Machine," featuring a heartwarming holiday family reunion. All three broadcast spots will grace cable, primetime, late night, and sports programming, running until January 2, 2024.
Lexus extends the festive cheer to unique digital spaces this holiday season. The 580,000 sq. ft. LED exterior of Las Vegas' Sphere becomes a canvas for a captivating ninety-second digital installation. This immersive experience unveils a snow-covered globe cracking open to reveal the all-new 2024 Lexus GX, donned in the iconic big red bow. From November 20 to 26, 2023, visitors can witness this holiday spectacle in Las Vegas.
Continuing its outreach to a younger audience, Lexus collaborates with TikTok content creator Sebastian Jern. The partnership manifests in an intricate miniature winter landscape featuring a Lexus RX, adorned with the automaker's signature holiday big red bow—an imaginative take on the popular TikTok miniatures trend.
For those in Dubai seeking the magic of Lexus during the holidays or considering pre-owned options, explore the array of used Lexus cars for sale in Dubai and the UAE. Capture the essence of luxury and magic on the streets of Dubai with Lexus. Visit Auto Trader UAE for more information and discover the latest offerings in the world of pre-owned vehicles.
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