Lucid Motors, the trailblazer in luxury electric vehicles, has just announced groundbreaking updates to its Lucid Air model lineup. These updates mark a significant milestone in providing customers with unparalleled freedom of choice and flexibility in configuring their dream electric vehicles. Under the visionary leadership of Peter Rawlinson, Lucid's CEO and CTO, the company continues to redefine the electric vehicle landscape by prioritizing customer needs and preferences.
The Lucid Air lineup now offers a spectrum of options tailored to meet diverse customer demands. At the heart of this lineup are the Air Pure, starting from $77,400,² and the Air Touring, with a new starting price of $85,900.² These models serve as the foundation for a range of configurations that allow customers to personalize their vehicles according to their unique preferences and requirements.
Rawlinson emphasizes, "This transforms the flexibility and choice for our customers while highlighting Lucid’s commitment to continuous improvement of the world’s most advanced and dynamic electric vehicles." Lucid has listened attentively to its owners and prospective customers, resulting in an array of compelling choices. For instance, customers can now opt for features such as massaging seats in the Air Pure or a metal roof in the Air Grand Touring, showcasing Lucid's dedication to meeting individual desires.
With a starting price of $77,400², the Lucid Air Pure exemplifies efficiency, technology, performance, and luxury. The lineup has been streamlined across powertrain and battery-based selections, simplifying the ordering process while maintaining the sleek and sporty exterior design and luxurious, spacious interiors that characterize all Lucid Air models.
In line with its customer-centric approach, Lucid has introduced newly available features across the entire lineup, providing customers with the freedom to configure a personalized luxury experience. Expanded options for interior and exterior colors, including the highly sought-after Stealth Appearance, now come at a more accessible price point. Additionally, the availability of the Comfort & Convenience Packages for the Air Pure and Air Touring further enhances the driving experience with features like heated steering wheels, four-zone climate control, and power rear window sunshades.
The Lucid Air lineup comprises four distinct models, each offering a unique blend of luxury and performance:
Lucid Air Pure: Recognized as a member of the 2024 Car and Driver 10Best list, the Air Pure now offers the option of 14-way or 20-way power front seats with ventilation and massage, along with an expanded range of interior themes.
Lucid Air Touring: Positioned as the perfect balance of range, speed, and space, the Air Touring is now more accessible than ever, starting at $85,900². Equipped with all-wheel-drive, it offers enhanced horsepower and quicker acceleration compared to its predecessors.
Lucid Air Grand Touring: Projected to maintain its status as the luxury range leader, the Air Grand Touring boasts a lower starting price next year, alongside an updated powertrain for enhanced performance and driving experience.
Lucid Air Sapphire: As Lucid's performance flagship, the Air Sapphire features a three-motor powertrain delivering a staggering 1,234 hp. With unparalleled acceleration and a top speed of 205 mph³, it redefines the concept of electric super-sports sedans.
Lucid Motors' commitment to innovation and customer satisfaction is evident in these updates, which are applicable to Lucid vehicles in the North American market. As the automotive industry continues its shift towards electrification, Lucid stands at the forefront, leading the charge towards a sustainable and exhilarating future of mobility.
¹ EPA est. range ratings in miles for MY 2024 vehicles when equipped with 19” wheels: 411 Touring/419 Pure RWD. Manufacturer’s projected range for Pure RWD equipped with 19” wheels is 410 miles. EPA est. range rating in miles for Sapphire is 427. EPA est. range ratings in miles for MY 2023 vehicles when equipped with 19” wheels: 516 Grand Touring/425 Touring/410 Pure AWD. Range and battery power vary with temperature, driving habits, charging and battery condition and actual results will vary.
² Listed starting price excludes tax, title, license, destination, and document fees. Price for U.S. market only.
³ Extreme speeds should only be achieved by advanced and well-trained drivers on closed courses with full permission from the course owner; Lucid does not condone speeding or racing on public roads.
Lucid Motors' latest updates to the Lucid Air model lineup herald a new era of customizable luxury electric vehicles, empowering customers with unprecedented choice and flexibility in crafting their dream cars. Visit www.autotraders.ae for more information.
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