In the ever-evolving world of automotive aesthetics, Audi has set a new trend with its captivating matte finishes. The latest offerings include exciting color options for popular models like TT, TTS, TT RS, Q3, and RS Q3. Let's delve into the world of matte paints and discover how Audi is pushing the boundaries of style and individuality.
Matte finishes are gaining popularity among car enthusiasts, and Audi is at the forefront of this trend. The introduction of Python Yellow for TT RS34 and Dew Silver for RS Q312 adds a distinctive touch to the already impressive lineup. Daytona Gray and Florett Silver further expand the matte-finish color palette, making it available not only for top-tier sports vehicles but also for base models of TT and Q3 series.
The automotive industry is witnessing a growing demand for dramatic paint finishes that reflect individuality, sportiness, and value. A matte finish, in particular, stands out by accentuating a vehicle's silhouette, showcasing its sublime design, and adding a touch of sporty elegance. Audi recognizes the significance of color in a customer's choice, considering it an expression of their personality.
Behind the Scenes: Audi's Color Selection Process:
Audi's Color & Trim team, in collaboration with the Product Marketing team, plays a crucial role in determining new colors for their models. The design studios in Ingolstadt, Beijing, and Malibu track trends, proposing innovative colors. Product Marketing ensures a diverse range of options for customers, and unique names inspired by geography, flora, fauna, and even racetracks are carefully selected.
The acceptance of Audi's colors is not solely based on aesthetics; the names play a significant role. Susan Nolte, responsible for exterior colors at Audi, emphasizes the importance of precise color descriptions. Audi's color choices often draw inspiration from the world around us, creating a connection between the name and the color. The brand offers up to a dozen color choices for each model, with special colors reserved for RS models.
White, black, and gray/silver remain the most popular colors for new vehicles, including Audi models. However, there's a noticeable shift with a rising demand for matte finishes. Matte is particularly favored for sporty models, with RS vehicles often ordered in eye-catching, dramatic colors.
Modern matte paints are technically complex, consisting of multiple layers that are thinner than a human hair. The entire process of design, selection, technical implementation, and approval of matte colors can take three to five years. The matte finish for Audi TT and Audi Q3 series manufactured in Gy?r involves a meticulous process, including automated and manual measurements and quality checks.
Audi's paint shop in Gy?r, covering an expansive 43,000 square meters, has embraced the matte finish revolution. The rigorous preparation and testing phase ensured the successful implementation of matte-lacquering technology. Now, all Gy?r-manufactured models, including the Audi TT, TTS, TT RS, Q3, RS Q3, and Sportback versions, are available in captivating matte finishes.
Audi's venture into matte finishes represents a bold step in the world of automotive design. The introduction of new colors for popular models showcases the brand's commitment to meeting evolving customer preferences. The matte revolution in Gy?r signifies Audi's dedication to pushing the boundaries of style and delivering top-notch quality. Explore the captivating matte finishes at Audi, where innovation meets individuality.
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