Mercedes-AMG and will.i.am Unveil MBUX SOUND DRIVE at CES 2024

January 11, 2024

Mercedes-AMG and the visionary artist will.i.am have joined forces to introduce a groundbreaking technological marvel at CES 2024 – the MBUX SOUND DRIVE. This innovative collaboration transcends the conventional boundaries of in-car entertainment, ushering in an era where the car becomes a virtual musical instrument, harmonizing with the driver's every move. Using advanced sensors and software, MBUX SOUND DRIVE interprets various driving dynamics, from acceleration to braking and steering, transforming them into real-time musical expressions. Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG and Chief Technology Officer, expresses the brand's commitment to bringing smiles through digital innovation, enhancing the immersive in-car entertainment for AMG drivers. will.i.am envisions a world where cars create musical journeys, and MBUX SOUND DRIVE not only pioneers music creation but also opens up interactive listening experiences for drivers. The technology, set to roll out in mid-2024, aims to become an open music platform, inviting global artists to craft immersive audio experiences. Visitors at CES 2024 can explore the dynamic demos of MBUX SOUND DRIVE, bridging the gap between music and driving pleasure, at the Mercedes-AMG stand. The technology represents a remarkable fusion of automotive excellence and artistic innovation, marking a new chapter in the evolution of driving experiences.

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