Mercedes-AMG Reorganises GT Sport Division with New Affalterbach Racing GmbH

Mercedes-AMG Strategically Reorganises GT Sport Division for Future Excellence

Mercedes-AMG, the high-performance division of Mercedes-Benz, is making headlines with its strategic overhaul of the GT Sport division. This bold move includes the establishment of a new subsidiary, "Affalterbach Racing GmbH," designed to streamline and enhance AMG’s motorsport activities. This restructuring aims to meet future demands and reinforce AMG's commitment to GT Sport.

Introduction of Affalterbach Racing GmbH

The formation of Affalterbach Racing GmbH marks a significant shift in how Mercedes-AMG will approach motorsport and customer racing. This new entity will oversee all aspects of AMG’s customer sport activities, including the development of the upcoming Mercedes-AMG GT3. The subsidiary will leverage AMG's extensive motorsport heritage and technical expertise to drive future innovations and maintain AMG's competitive edge in the racing world.

Focus on the Mercedes-AMG GT3 Successor

One of the primary objectives for Affalterbach Racing GmbH is the development of the successor to the current Mercedes-AMG GT3. This new racing car will build upon the success of AMG’s Customer Racing Programme, continuing the legacy of high-performance and reliability that has defined AMG’s track record. The new GT3 model will be based on a derivative of the Mercedes-AMG GT family, which has been expanding with new variants, including the recently unveiled Mercedes-AMG GT 63 PRO 4MATIC+.

Collaboration with HWA AG

In addition to the new subsidiary, Mercedes-AMG is also working on acquiring a part of HWA AG, a long-time partner. This strategic move aims to enhance the customer motorsport division by integrating HWA AG’s expertise into AMG’s operations. The collaboration will focus on elevating Mercedes-AMG's customer racing standards and expanding international customer support. While HWA AG will continue to develop other projects, such as the HWA EVO—a modern reinterpretation of the iconic Mercedes-Benz 190 E 2.5-16 Evolution II—the integration with AMG will boost the overall quality and reach of customer racing services.

A Commitment to Motorsport Excellence

Michael Schiebe, Chairman of the Board of Management of Mercedes-AMG GmbH, expressed his enthusiasm about the reorganisation, stating, “Motorsport is part of the DNA of Mercedes-AMG. With Affalterbach Racing GmbH, we will be able to act even more flexibly and quickly. Our goal is to continue our success in GT Sport and expand our footprint in global racing.”

The establishment of Affalterbach Racing GmbH and the planned collaboration with HWA AG reflect Mercedes-AMG’s ongoing dedication to excellence in motorsport. The new structure will enable AMG to respond more rapidly to the evolving needs of racing customers and ensure that their vehicles remain at the forefront of technology and performance.

Looking Ahead

As Mercedes-AMG prepares to roll out its new GT3 racing car and strengthen its customer support network, the reorganisation represents a pivotal moment in the brand’s motorsport history. Fans and enthusiasts can look forward to continued innovation and success as AMG continues to push the boundaries of performance and racing excellence.

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