Mercedes-AMG's First Standalone High-Performance SUV

Mercedes-AMG is making history with its first standalone high-performance SUV developed entirely in-house, aptly named “Born in Affalterbach.” For the first time in its 57-year legacy, AMG has designed a full-size SUV from scratch on its proprietary AMG.EA electric high-performance platform. With initial test drives of development vehicles set for this winter, this milestone marks a significant evolution in AMG’s lineup, further blending electrification with unparalleled performance and luxury.

High-performance SUVs have been a staple in AMG’s portfolio since the launch of the pioneering ML 55 AMG over 25 years ago. Since then, the brand has continued to dominate this segment, captivating customers and achieving robust growth. Currently, Mercedes-AMG offers six SUV model lines, ranging from the compact GLA and GLB to the luxurious GLS and all-electric EQE SUV. The iconic Mercedes-AMG G 63 remains a standout within this range, epitomizing off-road luxury and performance.

The introduction of the “Born in Affalterbach” SUV underscores AMG’s commitment to innovation and pushing boundaries in luxury performance vehicles. Unlike any other SUV in its lineup, this new model will be built entirely on the AMG.EA electric high-performance platform, becoming the second vehicle to utilize this cutting-edge architecture. This platform ensures that the new SUV remains true to AMG’s heritage, emphasizing high performance, exceptional handling, and state-of-the-art technology.

According to Michael Schiebe, Chairman of the Board of Management of Mercedes?AMG GmbH, “SUVs have been among our most popular models for many years. With the 'Born in Affalterbach' SUV, we are responding to this trend by offering our customers a truly captivating high-performance off-roader based on the AMG.EA platform. Our new high-performance architecture follows a clear philosophy: 'AMG First, EV Second.' This means that the vehicles not only excel as electric vehicles but also embody the core AMG qualities of emotion and performance.”

This philosophy ensures that Mercedes-AMG’s new high-performance SUV delivers all the passion, precision, and adrenaline-pumping performance that AMG fans have come to expect. The upcoming SUV joins the elite ranks of other fully developed AMG models, such as the GT, SL, SLS, and the previous GT generation, showcasing the brand’s engineering prowess and dedication to creating exceptional driving experiences.

For automotive enthusiasts in Dubai looking to own a piece of Mercedes-AMG’s innovative legacy, the “Born in Affalterbach” SUV will offer a blend of luxury, high performance, and cutting-edge technology. And for those seeking pre-owned Mercedes-AMG SUVs and other luxury vehicles, Auto Trader UAE provides an extensive selection of high-quality used cars tailored to every taste and lifestyle, offering an unparalleled journey into the world of premium automotive excellence.