At CES 2024, Mercedes-Benz is unveiling a groundbreaking array of digital innovations poised to redefine the user experience both inside and outside the vehicle. A standout feature is the MBUX Virtual Assistant, a game-changer in human-like interaction, utilizing generative AI and advanced 3D graphics. Operating on the new Mercedes-Benz Operating System (MB.OS), this assistant transforms customer engagement into a hyper-personalized, natural, and empathetic encounter. Markus Schäfer, Chief Technology Officer at Mercedes-Benz, emphasized that these digital advancements showcased at CES 2024 signify a pivotal step towards achieving the hyper-personalized Mercedes-Benz user experience. The MBUX Virtual Assistant, with its four different emotions and proactive intelligence, epitomizes this by making daily life convenient, easy, and comfortable. Mercedes-Benz's commitment to delivering a superior digital journey is further evidenced by other innovations, including the Concept CLA Class, MBUX SOUND DRIVE, and collaborative ventures with Audible and Amazon Music, positioning the brand at the forefront of automotive digital evolution. To explore these cutting-edge developments and anticipate a future of unparalleled automotive experiences, visit www.mercedes-benz.com.
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