In the ever-evolving landscape of automotive technology, Mercedes-Benz is set to redefine the digital passenger experience with a groundbreaking showcase at CES 2024. Stepping into a new era of connectivity and personalization, the highlight of this global event is the unveiling of the MBUX Virtual Assistant, a revolutionary leap forward in the realm of in-car interaction.
At the heart of this technological marvel is the 'Hey Mercedes' voice assistant, now transcending into a visually immersive experience powered by high-resolution game-engine graphics from Unity. The MBUX Virtual Assistant seamlessly integrates the intelligent systems of MBUX, presenting customers with a dynamic and expressive interface. This avant-garde feature, running on the Mercedes-Benz Operating System MB.OS, marks a pivotal moment in the brand's journey toward redefining digital luxury.
Ola Källenius, the CEO of Mercedes-Benz, envisions a future where AI creates a human-like interaction with the MBUX Virtual Assistant, complete with empathetic characteristics that synchronize with the driver's style and mood. This innovative approach, combined with the in-house developed MB.OS architecture, is poised to shape the landscape of digital luxury in the years to come.
As Mercedes-Benz takes center stage at CES 2024, the Concept CLA Class, based on the Mercedes Modular Architecture (MMA) and MB.OS, makes its North American premiere. Offering a glimpse into the future family of four vehicles, this model showcases the brand's commitment to innovation and sustainability. The event will also feature the camouflaged prototype of the electric G-Class, providing visitors with a sneak peek into the electric future of this iconic vehicle.
Mercedes-Benz is set to unveil exciting developments in in car entertainment, cementing its position as a pioneer in automotive technology. The CES 2024 showcase will include a first of its kind partnership, promising an unparalleled in-car experience for tech savvy consumers.
For those attending CES 2024, the Mercedes-Benz booth (#4941) in the West Hall of the Las Vegas Convention Center is the place to witness defining moments in automotive technology. As the world anticipates the future of hype?-personalized driving experiences, Mercedes-Benz stands at the forefront, leading the way into new era of innovation.
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