NISMO Celebrates 40 Years of Performance and Racing Excellence

NISMO Celebrates 40 Years of Performance, Passion, and Racing Excellence

Nissan is marking the 40th anniversary of its performance division, NISMO (Nissan Motorsport International Co. Limited), a name synonymous with thrilling speed, precision engineering, and motorsports excellence. Established on 17th September 1984, NISMO has transformed over the past four decades from a niche motorsports subsidiary into a global brand that represents Nissan’s relentless pursuit of performance both on and off the racetrack.

NISMO's Legacy: From Track to Road

NISMO’s founding principle, “Track to Road,” has been at the core of its mission. By taking the innovations and engineering precision developed on the racetrack, NISMO has consistently delivered exhilarating road cars that reflect Nissan’s high-performance ethos. Since its beginnings in Omori, Tokyo, NISMO has been the driving force behind Nissan's most iconic performance models, from the legendary Skyline GT-R to modern superstars like the Fairlady Z NISMO.

The company’s motorsports heritage is rich, with iconic vehicles like the Nissan R390 GT1—which took 3rd place at the 1998 24 Hours of Le Mans—and the Nissan R91CP, a champion of the 24 Hours of Daytona. The Calsonic Skyline GT-R Group A, an icon of the Japan Touring Car Championship (JTCC), further cements NISMO’s dominance on the track. These motorsport legends are now showcased at Nissan Global Headquarters Gallery in Yokohama, Japan, alongside ultra-rare NISMO road-going models like the NISMO 270R and the NISMO 400R.

A Look at NISMO’s Current and Future Models

To celebrate its 40th anniversary, NISMO has unveiled a stunning lineup of its current Japan domestic models, including the newly launched Ariya NISMO, AURA NISMO, and the iconic Fairlady Z NISMO. Each model reflects the brand's continuous evolution, bringing the high-performance DNA of the racetrack to everyday road cars.

As NISMO looks to the future, Takao Katagiri, Head of Nissan’s global motorsports business unit and president of NMC, highlighted the company’s commitment to expanding its global presence. “Our aim is to deliver exhilaration for fans at the circuit and embed the learnings from the racetrack into products customers can buy,” Katagiri said. The long-term goal is clear: to expand the range of NISMO models available worldwide and continue thrilling fans and customers with performance-driven vehicles.

Celebrating NISMO’s Milestone

In honor of the brand’s 40th anniversary, NISMO will host the 2024 NISMO Festival at Fuji International Speedway on December 1, 2024. This event will be a celebration of the brand’s rich history in motorsports, highlighting its most significant racing achievements and showcasing the evolution of NISMO’s high-performance cars. It’s a must-attend event for NISMO fans, offering an exclusive look into the past, present, and future of this remarkable division.

NISMO and Nissan in Dubai

For car enthusiasts in Dubai, the legacy of NISMO offers an exciting opportunity to experience high-performance Nissan cars that combine track-honed engineering with everyday practicality. Models like the Nissan GT-R NISMO and the 370Z NISMO have become highly sought after for their unmatched driving dynamics and powerful engines.

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