


Nissan Wins Prestigious iF Design Award for Innovative Mobility Show Booths
Nissan continues to set new standards in design and innovation, securing the iF Design Award for its cutting-edge booth at the Japan Mobility Show 2023, its newly developed design presentation hall, and the Nissan Motor Show Booth at Auto China 2024. This prestigious recognition highlights Nissan’s commitment to blending creativity, technology, and sustainability to redefine the future of mobility.
Nissan's Award-Winning Design Philosophy
The iF Design Award, established in 1954 and organized by iF International Forum Design GmbH in Germany, is one of the most esteemed global design competitions. Nissan’s latest achievements were evaluated based on five key criteria: ideas, forms, functions, differentiation, and sustainability. With more than 11,000 entries from 66 countries, Nissan's standout approach to design captivated a panel of 131 international experts.
The Japan Mobility Show 2023: A Glimpse into the Future
At the Japan Mobility Show 2023, Nissan created an immersive, interactive experience that transported visitors into the future of mobility. The booth’s giant digital screens, a jet-black floor, and pillars of light seamlessly integrated with concept cars and virtual content, presenting a bold vision of modern automotive technology. This fusion of physical and digital innovation showcased Nissan’s leadership in next-generation automotive design.
State-of-the-Art Design Presentation Hall in Japan
Nissan’s new design presentation hall in Atsugi, Kanagawa Prefecture, represents a groundbreaking transformation in automotive design processes. The facility is equipped with an ultra-large 43-meter-wide LED screen with 24K resolution, immersing viewers in high-definition digital content. Inspired by Japanese Kumiko patterns, the design hall embodies a perfect balance of tradition and innovation, offering an environment that fosters creativity and next-level design thinking.
Nissan’s Digital Innovation at Auto China 2024
At Auto China 2024 in Beijing, Nissan once again demonstrated its ability to captivate audiences with an interactive booth designed to showcase futuristic mobility concepts. The exhibit featured 3D cubic screens and AI-powered displays, offering visitors a personalized glimpse into the future of transportation. By integrating AI-driven experiential content, Nissan presented how its future vehicles will seamlessly enhance modern lifestyles.
Nissan’s Vision for the Future in Dubai
Dubai has always been a hub for cutting-edge automotive innovation, making Nissan’s iF Design Award win even more relevant for car enthusiasts and industry leaders in the UAE. As Dubai continues to embrace smart mobility and sustainable automotive solutions, Nissan’s advancements align perfectly with the emirate’s vision for the future of transportation. Whether it's electric vehicles (EVs), autonomous driving, or immersive digital experiences, Nissan is at the forefront of change.
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