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Porsche Lights Up Dreams in India This Diwali: A Remarkable Initiative
This Diwali, Porsche illuminated not just homes but also hearts with an inspiring initiative in India. Partnering with the not-for-profit organization Liter of Light, Porsche donated 1,963 handcrafted solar-powered lamps to rural villages across Maharashtra and Gujarat. These solar lamps, made by previously unemployed women in Mumbai, were designed to replace hazardous lighting methods like coal and kerosene, creating a safer and more sustainable environment for families without reliable electricity access.
A Spectacular Display of Light
Before reaching their final homes, the solar lamps were displayed in a mesmerizing light installation at Mumbai's iconic Gateway of India. Arranged in the shape of the Porsche crest and painted in a shade reminiscent of the electric Porsche Macan's Provence hue, the lamps symbolized the brand’s innovation and commitment to meaningful social impact. The event drew crowds and even earned a Guinness World Record for the largest display of solar-powered lamps.
Harkirat Singh, PR & Events Manager for Porsche India, emphasized the significance of this initiative:
“Porsche India is honoured to partner with Liter of Light to celebrate Diwali by bringing solar-powered light to communities in need. It’s about more than creating a spectacular display—it’s about improving lives meaningfully.”
Empowering Communities
The initiative extended beyond providing light; it also created employment opportunities, especially for women. Porsche collaborated with Liter of Light to teach sustainable manufacturing skills to local women, empowering them to craft ceramic lamps powered by solar technology.
Manfred Braeunl, CEO of Porsche Middle East and Africa, expressed his gratitude:
“The display at the Gateway of India has created iconic images, but the real impact lies in how we’ve improved lives. This project demonstrates Porsche’s commitment to sustainability and community well-being.”
Celebrating Diwali with Purpose
Known as the “Festival of Lights,” Diwali is a celebration of light triumphing over darkness. Porsche’s initiative not only embodied the spirit of the festival but also left a lasting impact on the participating communities. The donation of solar lamps aligned perfectly with the occasion, symbolizing hope, sustainability, and empowerment.
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