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Range Rover has proudly announced its official partnership with The Championships, Wimbledon, marking a significant union between the oldest tennis tournament in the world and the preeminent luxury SUV brand. This partnership signifies a blend of tradition and modernity, showcasing British excellence on both fronts.
The Championships, Wimbledon, is a quintessentially British sporting highlight, attracting millions of viewers globally. For the first time, Range Rover will serve as the Official Vehicle Partner for the prestigious Grand Slam tournament in 2024, transitioning from its sister brand, Jaguar. This collaboration extends JLR’s support of The Championships beyond a decade, reinforcing the long-standing relationship between the brands.
Range Rover: A Beacon of Modern Luxury and Innovation
Range Rover exemplifies modern luxury with its breathtaking design, peerless refinement, and unmatched capability. Over fifty years of evolution have led to the development of the most luxurious SUVs, catering to global clients with a taste for elegance and performance. Each Range Rover model, including the Range Rover and Range Rover Sport, is available as a plug-in electric hybrid, with the first fully electric Range Rover set to debut later this year.
Supporting Wimbledon’s Sustainability Goals
The fleet of Range Rover vehicles, including the latest plug-in electric hybrid models, will be used to transport players, their teams, and officials to and from official venues throughout The Championships. The on-site charging facilities will maximize the use of Range Rover’s pure electric driving range of up to 75 miles, aligning with Wimbledon’s commitment to reducing vehicle emissions.
Wimbledon’s environmental positive commitment includes an advanced on-site charging infrastructure at the Indoor Tennis Centre, powered by renewable electricity. This infrastructure supports an increasing number of hybrid and electric vehicles, contributing to the All England Club’s target of achieving net zero operational emissions by 2030.
A Perfect Match of Luxury and Elegance
Geraldine Ingham, Managing Director of Range Rover, expressed delight in continuing the long-standing partnership with JLR. She highlighted the inclusion of lower emission plug-in hybrid vehicles in the fleet, emphasizing the importance of delivering as many journeys as possible in EV mode. This initiative aligns with Wimbledon’s sustainability goals and enhances the synergy between the two modern luxury brands.
Deborah Jevans CBE, Chair of the All England Club, also expressed pleasure in the partnership, recognizing the steps taken towards achieving net zero operational emissions by 2030. The collaboration with Range Rover underscores a shared commitment to innovation, luxury, and environmental responsibility.
Experience Modern Luxury with Range Rover
The Championships, Wimbledon, provides an ideal platform for Range Rover to engage with global clients through creative storytelling that captures the elegance and refinement of their vehicles. This partnership showcases the synergies between two iconic British brands, bringing together the heritage of Wimbledon and the modern luxury of Range Rover.
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