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Range Rover Unveils The London Collection: A Fusion of Luxury, Craftsmanship, and Bold Design
Range Rover has expanded its luxury portfolio with the launch of its first-ever lifestyle capsule, The London Collection, which takes inspiration from British mid-century design and the vibrant energy of London itself. Curated with a discerning audience in mind, the capsule seamlessly merges modern luxury with cutting-edge fashion, offering a series of high-end items that reflect the brand’s refined and minimalist design philosophy.
The collection, which debuted in the city’s Design District, combines contemporary fashion with Range Rover’s iconic design language. Directed by fashion Creative Director Marcos Fecchino, the launch campaign was brought to life by supermodel Adwoa Aboah, who serves as the face of this exclusive collection. The backdrop for this stunning collection captures the essence of London’s unique and eclectic architecture, setting the stage for the refined pieces it offers.
A Bold Celebration of Craftsmanship and Modern Design
At the heart of The London Collection is an elevated focus on quality craftsmanship, blending modernist lines and intricate details. The collection’s standout pieces include reversible jackets, silk scarves, and luxury blankets, all of which showcase Range Rover's commitment to excellence. The men’s and women’s jackets, titled Knightsbridge Promenade and Soho Chic, are a testament to exquisite artisanship, hand-cut and quilted by a team of skilled makers from Italy and the UK. The bespoke zip pulls—featuring a unique chamfered edge in Sunset Gold—are a nod to the brand’s design heritage and evoke the distinctive rotary dials once present in Range Rover cabins.
Each reversible jacket is designed with luxury and functionality in mind, offering a bold blend of subtle earth tones and vibrant hues. The Knightsbridge Promenade jacket features a brown exterior with a pink quilted lining, while the Soho Chic jacket features a raspberry and blush graphic print, exuding the spirit of London’s diverse and cosmopolitan culture.
Silk Scarves and Luxury Blankets for the Discerning Few
The London Collection also introduces two luxury silk scarves, About Town and Chelsea Blossom, each printed with high-graphic designs that celebrate craftsmanship and heritage. Printed by artisans in Italy and the UK, these scarves embody elegance and sophistication, with each piece being produced in limited volumes to ensure exclusivity. Their hand-rolled edges further emphasize their refined quality.
Completing the collection are luxury virgin wool and cashmere mix blankets, created by one of Italy’s premier textile producers. Available in two elegant color palettes—London Nightfall and Cream Tea—these blankets feature the iconic Bodyside Motif and are hand-finished with a blanket stitch edge, perfect for cozying up in style.
Range Rover's Vision of Modern Luxury and Self-Expression
The Range Rover London Collection is not just a celebration of craftsmanship but also a new expression of the Range Rover ethos, extending the brand’s appeal beyond vehicles. From the striking Sunset Gold exterior paint to the distinctive Range Rover aluminum sculpture in Sunset Gold and Tourmaline Brown, each piece exemplifies Range Rover's commitment to bringing bold, progressive design to every corner of luxury living.
Professor Gerry McGovern, Chief Creative Officer at Range Rover, describes the collection as a “fusion of modern elegance, self-expression, and vibrancy,” qualities embodied in the collection's limited-edition pieces. Managing Director Martin Limpert emphasized that these luxury pieces are designed to “enrich our client’s lives, evoking confidence and individuality.”
Where to Experience the Range Rover London Collection
Clients and luxury enthusiasts can view and purchase The London Collection through select Range Rover Houses worldwide. These locations will offer an immersive experience, allowing customers to experience the exquisite craftsmanship and quality firsthand. Range Rover also plans to expand its lifestyle offerings in the future, previewing new collections at global hotspots.
As Range Rover continues to define modern luxury, The London Collection demonstrates the brand's commitment to expanding its offerings and connecting with a broader audience. Whether you are a Range Rover owner or a fashion-forward individual, this collection invites you to celebrate the boldness and sophistication of a luxury lifestyle.
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