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Rare Silver Cloud Forms the Centrepiece of Rolls-Royce’s Presence at Goodwood Revival 2024
The Goodwood Revival 2024 brings a touch of nostalgia and elegance, celebrating the cars, fashions, and culture of the 1940s, 50s, and 60s. This year's event, running from 6-8 September, features a special highlight: a rare coachbuilt Rolls-Royce Silver Cloud III, proudly showcased at the March Motor Works. For its 120th anniversary, Rolls-Royce has meticulously recreated a faithful replica of Berkeley Square and the Rolls-Royce showroom on Conduit Street, London, as it appeared in 1964, offering visitors a glimpse into the marque's rich heritage.
The Rolls-Royce Silver Cloud III on display is a testament to the coachbuilder's art and the bespoke nature of luxury automobiles of the era. Finished in a striking Brewster Green with a Claret Red leather interior, this fixed-head coupé (FHC) is one of only around 100 examples crafted by the legendary coachbuilder Mulliner Park Ward. Under the hood, it boasts a hand-built 6.2-litre V8 engine, delivering approximately 210bhp through a four-speed automatic transmission to the rear wheels. The Silver Cloud III stands as a historically significant model, marking the last predominantly owner-driven Rolls-Royce offered as a rolling chassis, allowing clients to commission fully bespoke bodywork.
Goodwood Revival is not just an event but a journey back in time, and the Silver Cloud III exemplifies the opulence and sophistication of Rolls-Royce in the mid-20th century. Rolls-Royce's presence at the event underscores its commitment to heritage and craftsmanship, a theme that resonates deeply with the brand's ethos today. The March Motor Works area, designed to emulate the look and feel of the 1964 Berkeley Square and Conduit Street showroom, allows attendees to experience the grandeur and prestige associated with Rolls-Royce during that golden era.
The event also celebrates the broader history of Rolls-Royce, highlighting the marque’s significance in the automotive world and its roots in the heart of London’s luxury car market. Charles Rolls, co-founder of Rolls-Royce, was born just a stone’s throw away from Berkeley Square, adding a personal touch to the display. His establishment of the Rolls-Royce showroom in Conduit Street in 1904 marked the beginning of a legacy that continues to thrive in the modern era.
Rolls-Royce’s participation in the Goodwood Revival 2024 not only showcases the timeless elegance of the Silver Cloud III but also reflects the brand’s enduring legacy of luxury, craftsmanship, and innovation. The Silver Cloud’s presence is a poignant reminder of the bespoke artistry that defined Rolls-Royce’s offering in the mid-20th century—a tradition that the marque proudly continues at its Goodwood headquarters today.
For enthusiasts and collectors, this rare Silver Cloud III represents more than just a car; it embodies a bygone era of automotive excellence and the prestige associated with owning a bespoke Rolls-Royce. Whether you’re a fan of classic cars or simply appreciate the finer things in life, the Goodwood Revival offers a unique opportunity to step back in time and experience the golden age of motoring.
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