Reopening of BMW Welt: New Exhibits, BMW Welt App & Exciting Events

Reopening of BMW Welt: A New Experience for Car Enthusiasts

BMW Welt has officially reopened after extensive renovations, offering visitors an enhanced and interactive brand experience. The reopening marks the introduction of cutting-edge technology, immersive exhibits, and a fresh lineup of events that celebrate BMW’s legacy and innovation.

BMW Welt App: A Digital Guide for an Immersive Experience

A major highlight of the reopening is the BMW Welt app, launching at the end of February. This app serves as a virtual tour guide, offering a 16-station interactive tour with AI-powered assistance. Visitors can explore exhibits, access 360° digital models of vehicles, and download detailed specifications with a simple QR code scan. The app also provides exclusive discounts for shopping, dining, and car hire, alongside engaging activities like quizzes and scavenger hunts.

New Exhibition Areas & Business Space

BMW Welt now features redesigned spaces that cater to enthusiasts and professionals alike:

• M Clubhouse: A blend of luxury and motorsport excitement, featuring the new BMW M5 and a Nürburgring-inspired sound installation.
• BMW Interactive Zone: An informative area showcasing BMW’s advancements in charging, connectivity, and comfort.
• Business Center: A modernized conference and event space opening on February 18, with an elegant new design.

Exciting Events for 2024

The reopening kicks off an eventful year at BMW Welt, including:

• Yoga sessions resuming from February 22.
• Children’s theatre performances and a Munich crime festival in March.
• A unique collaboration with the Munich Philharmonic Orchestra for a children’s concert on April 27.
• Road safety training for kids with VR simulations, launching later in the year.

BMW Welt’s revival blends tradition with innovation, making it a must-visit for car lovers and BMW enthusiasts worldwide.

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