Rolls-Royce Unveils 'Spirit of Expression' at 2024 Beijing Motor Show

May 11, 2024

Rolls-Royce Motor Cars has unveiled its latest masterpieces, the 'Spirit of Expression' Bespoke commissions, at the prestigious 2024 Beijing Motor Show. Crafted for elite clients in China, these bespoke creations redefine luxury, blending personalized design elements with unparalleled craftsmanship.

A Tribute to Individuality and Luxury:

Each 'Spirit of Expression' commission is a testament to Rolls-Royce's commitment to luxury and personalization. Inspired by the world's most breathtaking destinations, these bespoke motor cars capture the essence of travel, adventure, and sophistication.

Global Collaboration, Local Inspiration:

A result of a global creative collaboration between Rolls-Royce designers in Goodwood and the Bespoke designer based in the Rolls-Royce Private Office Shanghai, these commissions reflect the diverse tastes and preferences of the region's clientele. From the beaches of Sicily to the sunsets of Boracay Island, each commission tells a unique story, resonating with Chinese clients who seek bespoke luxury experiences.

Unveiling the 'Spirit of Expression' Commissions:

  • Rolls-Royce Phantom Extended 'Magnetism': Reflecting the magnetic ambiance of a moonlit beach bay, this commission features a two-tone exterior finished in Cala Luna Sand and Kabira Blue. Inside, a complex Starlight Headliner illuminates the cabin with Galileo Blue and White 'stars,' creating a celestial atmosphere.
  • Rolls-Royce Spectre 'Escapism': Inspired by the tropics of South America, this bold commission boasts a two-tone exterior in Lantana Red and Tempest Grey. Sunset-hued leather interiors and a vivid Starlight Headliner immerse passengers in a world of luxury and comfort.
  • Rolls-Royce Ghost Extended 'Expressionism': Capturing the vivid hues of Boracay Island sunsets, this commission features a 'Boracay Blue' exterior with Lime Green accents. Intricate celestial motifs adorn the interiors, while a vibrant Starlight Headliner mirrors the waves of the sea.

The Power of Bespoke Craftsmanship:

Each commission showcases Rolls-Royce's mastery of bespoke craftsmanship and attention to detail. From hand-painted coachlines to intricate embroidery, every element is meticulously crafted to elevate the luxury experience for Rolls-Royce clients.

Experience Luxury Redefined:

The 'Spirit of Expression' Bespoke commissions will be on display at the 2024 Beijing International Automotive Exhibition, offering visitors a glimpse into the world of bespoke luxury and personalized automotive design. Don't miss the opportunity to witness these extraordinary creations firsthand and explore the limitless possibilities of bespoke luxury with Rolls-Royce.

With the unveiling of the 'Spirit of Expression' Bespoke commissions, Rolls-Royce continues to redefine luxury and personalization in the automotive industry. These bespoke masterpieces celebrate individuality, craftsmanship, and the timeless allure of luxury travel, setting a new standard for super-luxury automotive design

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