In a breathtaking ode to Chinese culture, Rolls-Royce Motor Cars introduces four exclusive 'Year of the Dragon' Bespoke commissions, a tribute to the Lunar New Year commencing on February 10, 2024. Crafted with meticulous artistry at the revered Home of Rolls-Royce in Goodwood, these extraordinary creations, comprising three Phantom Extended models and one Cullinan, exemplify the intersection of luxury and cultural celebration. As Jonathan Simms, Head of Bespoke at Rolls-Royce Motor Cars, expresses, the brand's commitment to creating products inspired by global cultures is evident in these Bespoke masterpieces. With an international resonance, these commissions are destined for clients across three continents, embodying a profound respect for Chinese culture and reflecting contemporary minimalist trends embraced by luxury consumers worldwide.
The heart of these Bespoke commissions draws inspiration from the dragon, an enduring symbol of power, success, and prosperity. The Rolls-Royce Bespoke Collective undertook the challenge of reinterpreting the dragon in a modern, minimalistic fashion, pushing the boundaries of artistic expression while honoring the essence of the original form.
The bespoke journey unfolds with three commissions featuring fascia panels adorned with contemporary dragon artworks, individually hand-painted by a dedicated Rolls-Royce artist. Exploring the symbolism of the color red, representing prosperity in Chinese culture, these intricate artworks take over two weeks to create. The layered, three-dimensional motifs showcase the dragon in a suspended flame effect, giving life to its festive and celebratory nature. Lacquering, applied with precision after each paint layer, ensures flawless detailing, resulting in an artwork that appears as if carved into the fascia.
The dragon motif extends seamlessly to the interior, with Phoenix Red stitching elegantly gracing the headrests of all four seats, creating a dynamic and continuous movement effect. In three commissions, rear Piano Black picnic tables feature a minimalist representation of the Chinese zodiac calendar in inlaid stainless steel, with the dragon highlighted in gold. The most dramatic expression of the mythical creature is the Bespoke Starlight Headliner, a three-month design and development marvel. Above the driver and passenger seats, 677 individually placed fiber-optic 'stars' form an abstract dragon motif, a bold and contemporary reference to the symbolism of red in Chinese culture.
The exterior coachwork of these Bespoke commissions features unique colorways, each a visual masterpiece. From duotone Cherry Red with Crystal finish over Selby Grey for the Cullinan to two-tone Silver and Cherry Red or monolithic Black with a Crystal finish for the Phantom Extended models, the designs reflect sophistication and vibrancy. A Bespoke coachline, hand-painted in Phoenix Red, subtly incorporates a dragon motif, symbolically facing eastward – the direction of the rising sun.
Completing each Phantom Extended commission is a Gallery artwork, crafted from carbon fiber and protected by pure glass, running uninterrupted across the fascia. The interior is perfected with Bespoke lambswool carpets, harmoniously matched to the leather trim. This extraordinary journey of Bespoke craftsmanship transforms a significant cultural icon into a modern expression, showcasing the versatility of design mediums and craft techniques in the hands of the Rolls-Royce Bespoke Collective. Rebecca Davies, Bespoke Designer at Rolls-Royce Motor Cars, captures the essence of this transformative process, underscoring the commanding spirit and presence captured in each Bespoke commission.
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