Sony Pictures' RIDEVU Brings IMAX Enhanced Films to Mercedes-Benz Vehicles

Sony Pictures' RIDEVU Brings IMAX Enhanced Films to Mercedes-Benz Vehicles

The future of in-car entertainment is here, as Sony Pictures Entertainment (SPE) collaborates with IMAX Corporation, DTS, Inc., and Mercedes-Benz to deliver an immersive experience like never before. Starting with the latest generation of Mercedes-Benz MBUX systems, drivers and passengers can enjoy SPE’s RIDEVU in-car entertainment service featuring IMAX Enhanced® films.

This innovation brings the magic of the big screen to luxury vehicles, allowing users to stream or download popular films such as Venom: The Last Dance and Spider-Man: No Way Home in IMAX quality. With DTS:X sound and IMAX’s expanded aspect ratio, the system ensures a cinematic experience tailored for both front and rear-seat passengers.

Mercedes-Benz becomes the first automotive OEM to launch this groundbreaking service, with its debut in the E-Class at CES 2025 in Las Vegas. This collaboration highlights the merging of technology and luxury, showcasing how premium cars like Mercedes-Benz redefine entertainment on the go.

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